9 Tips for Better Billboards

It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers. You must plan ahead.

Lead time is not short when using outdoor. The best use of boards is for image building and brand awareness.

Billboards are not cost effective for one time only sales or non-repeating special events. Most billboards are sold for a minimum of one month.

Using billboards is akin to TV, it can mean you have "arrived" as a formidable business.Billboards are image builders.

Painted billboards (Paints) are the oldest form of outdoor advertising. Poster Boards (Paper) may be the best known. We have all seen the billboard guy hanging off the ladder with the swirling wallpaper-like panels being pushed into place with the big glue broom.

All the rage now is the use of vinyl on boards. This allows for better color, longer life and very fine graphics. Vinyls are printed with a special printer, not unlike your computer printer (but bigger).

Bulletins are the giant boards you often see along Interstates. They can be as big as 20 x 60 feet.

Here are BIG Mike's 9 Tips for Better Billboard Advertising.

1 Buy at least a 50 showing (meaning 50% of the population will see it at least once a day) and do it every other month. Many times if the board is not sold after your time runs out, it will remain up for free until replaced.

2 Be sure some if not most of the boards you buy are lighted locations.

3 Choose stand alone rather than stacked boards (if you have a choice).

4 Don't let the billboard salesperson select the locations for you.

5 Buy vinyls instead of paper or paint and bleed the graphic off the edge (so it wraps around the back of the board). Makes your ad look even bigger.

6 Keep the concept short and clever. Offer a solution to their problem, entice them with something new. Avoid same ol' same ol'.

7 Use the rule of never more than 8 words and one picture. Remember, most readers will be zooming by in a car or truck.

8 Don't put your picture on the board. Remember the cardinal rule of sales. It's not all about YOU, it's all about THEM.

9 Make outdoor a budget item and plan in advance. Spend most of your time working on the concept and design, 'cause once it's up there, it can't be changed and will been seen by everybody.

For more about advertising get my article "Do Your Radio Ads Work?" Send a blank eMail MailTo:RadioAds@BigIdeasGroup.com

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net

Ten Secrets for Getting FREE Advertising < Advertising Monster > Placemat Ad Advertising

Advertising Monster
More Articles about Advertising:
  1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25
3 Elements To A Deal-Sealing Classified Ad
2003 Honda Civic, Limited Edition, 65,000 miles, manual transmission, CD, AM/FM radio, power steering, low maintenance. Make sure the buyer stops at your ad instead of the thousands upon thousands of others out there in cyberspace.
Advertising Basics for Beginners
When they have a need for your product, they will look you up. Here is a list of some textbook rules regarding marketing and advertising in general.
Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract
Advertisers that are beginning to focus on the young Hispanic market have been given a gift in the form of Latino television programming. Latino market is not a mystery, but advertisers have to go beyond their ad agency and do their own homework.
6 Must-Have Elements of a Powerful Brochure
By applying the 6 must-have elements listed below you will transform you brochure from trash can lining into a powerful sales tool. Most brochures that businesses put out today end up doing little to impact the sales of that business.
Direct Mail Rules of Thumb
Attract attention with your mail piece, grab your prospects interest, and hook them in with your offer. You may want to include a business reply card with your direct mail piece.
Information To Include On Your Business Card
Address - Always include an address on your business card, even if you are operating a business out of your home. Putting a face to your business also makes your cards more personal for potential clients.
3 Inside Secrets To Making You Richer Using Direct Mail!
Making money using direct mail isn't easy. To run a successful direct mail campaign, you must have a compelling offer.
Radio Advertising - Is it for Your Business? - More Small Business Power Tools
You can then use your web site to provide more your business's address and phone number, and well as other important information. Because radio advertising is so ethereal (see #1, above), you need to do a lot of it to get your message across.
5 Tips for Hot Yellow Pages Ads
Here BIG Mike's 5 Tips to make your Yellow PagesAd HOT. The only other use of the Yellow Pages is to lookfor an emergency services.
How to Save Money by Making Your Own Sign
Most sign companies will allow you to purchase multiple lines of vinyl lettering with the spacing between the lines defined by you. Although you do pay tax by buying locally on the substrate, you can save tax on the vinyl by ordering over the internet.
Most Popular:
© Copyright 2006 advertisingmonster.info

Link Partners