Hit Them With Benefits

More about advertising from BIG Mike McDaniel

It makes no difference what media you use to advertise, the rules are the same. Benefits, benefits, benefits.

Advertise benefits and your advertising will be a success. Take a poll, they don't care about car dealers, banks or tire stores. All they care about is "What's in it for me?".

The fact that your dealership has been number one in the mid-region for 3 straight years is not advertising - it is bragging!

Explain what you have done for others. Tell what you can do for them. Remember the rule - it is always about them - not about you! Look at the advertising around you. Egads! Most of it is about the advertiser. Especially that 20 foot mug shot of the car dealer on the billboard.

Think benefits and you have a leg up on advertising that works, rather than advertising that gets the neighbors to say "Hey, I saw you on the billboard", or "..saw your picture in the paper again." Trust me, strangers won't mention your picture. And that giant billboard pic won't bring a sole through the door or get them to buy your product.

The reason you see so much bad advertising is that "ego" sells and the newspapers and billboard people know it. You even hear people who can't read stumbling through their own radio commercials. Three friends mention it and they think the advertising was a success and sign up for more.

You don't need a picture of your building, you need a description of what is inside and what it can do for me. Don't tell me you have the largest selection, or latest styles and colors. Tell me if you don't have it in stock you can get it overnight. Don't tell me you have 20 years' experience. Tell me you'll show up on time, smell good and fix my toilet, or I don't pay.

For more about advertising, get my article "What The Newspaper Ad Person Won't Tell You" Send blank email to my article-robot. Mike@BIGIdeasGroup.com

Let the other guys flush their ad money with giant pictures of the staff, or TV commercials with the grand kids shouting a slogan. You concentrate on WIIFM, What's In It For Me, and your advertising will work harder for you.

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net
Mac Repair Seattle

How to Create Ads that Sell with Little Effort < Advertising Monster > 10 Simple Techniques To Make Your Ad Get Powerful Attention

Advertising Monster
More Articles about Advertising:
  1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25
The Truth in Advertising
Jane Jarvis knows the advantage of truth in advertising, and isn't afraid to use it. However, the FTC has many guidelines to help you find truth in your advertising.
Mobile Detailers; Customer Window Displays
Mobile detailers have all types of customers, many of whom are self-employed. We know that these customers love their automobiles as most Americans and therefore love the services we provide.
Grab Your Share of Untold Amounts of Advertising Dollars
If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of. Co-op advertising is a great source of advertising dollars.
When Times Get Tough... or When to Really Advertise
When the Pundits say, "Times are getting tougher," usually the first thing to get axed in business are ad and marketing budgets. When people have more money to spend, your business will have a higher, better mind share than the folks who chose not to advertise.
Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?
To learn more about how to improve your own Yellow Pages ad, visit. And so, most advertisers rely on the Yellow Pages design department, who, as it turns out, develop most of the ads in their directory.
B2B Marketing Health and Elder Care Services
qualityeldercare. qualityeldercare.
Womentisements
com/cases/gillette/index. htm 1- Peacock, M.
Hiring an Amateur Could Mean a Potential Lawsuit for Your Business
You'd better make sure that what they're creating for your company doesn't contain any legal "loopholes" or claims you can't fulfill. But beware the trouble of an untrained eye taking control of your e-book content! Last year, I worked for a small start-up company.
Media, the Internet, Yellow Pages, and Your Business
The best protected advertising budget in any small business is the yellow page budget. Technology is about to reduce your advertising budget the way Southwest and JetBlue changed the airline industry.
Books, Bibles and Fast-Talkers
Booksare sold on the phone for $29 and delivered bythe Boy Scouts. But like kids in school and American Flags, thisemotion sells well in every community.
Most Popular:
© Copyright 2010 advertisingmonster.info

Ads News