Hit Them With Benefits

More about advertising from BIG Mike McDaniel

It makes no difference what media you use to advertise, the rules are the same. Benefits, benefits, benefits.

Advertise benefits and your advertising will be a success. Take a poll, they don't care about car dealers, banks or tire stores. All they care about is "What's in it for me?".

The fact that your dealership has been number one in the mid-region for 3 straight years is not advertising - it is bragging!

Explain what you have done for others. Tell what you can do for them. Remember the rule - it is always about them - not about you! Look at the advertising around you. Egads! Most of it is about the advertiser. Especially that 20 foot mug shot of the car dealer on the billboard.

Think benefits and you have a leg up on advertising that works, rather than advertising that gets the neighbors to say "Hey, I saw you on the billboard", or "..saw your picture in the paper again." Trust me, strangers won't mention your picture. And that giant billboard pic won't bring a sole through the door or get them to buy your product.

The reason you see so much bad advertising is that "ego" sells and the newspapers and billboard people know it. You even hear people who can't read stumbling through their own radio commercials. Three friends mention it and they think the advertising was a success and sign up for more.

You don't need a picture of your building, you need a description of what is inside and what it can do for me. Don't tell me you have the largest selection, or latest styles and colors. Tell me if you don't have it in stock you can get it overnight. Don't tell me you have 20 years' experience. Tell me you'll show up on time, smell good and fix my toilet, or I don't pay.

For more about advertising, get my article "What The Newspaper Ad Person Won't Tell You" Send blank email to my article-robot. Mike@BIGIdeasGroup.com

Let the other guys flush their ad money with giant pictures of the staff, or TV commercials with the grand kids shouting a slogan. You concentrate on WIIFM, What's In It For Me, and your advertising will work harder for you.

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net
Mac Repair Seattle

How to Create Ads that Sell with Little Effort < Advertising Monster > 10 Simple Techniques To Make Your Ad Get Powerful Attention

Advertising Monster
More Articles about Advertising:
  1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25
A Lunchtime Lesson on Print Advertising
He also does product/service naming, slogans/tag lines, billboards, web content, sales letters (print and email), etc. And then they'll stop - and, unfortunately for you - pay attention to the message.
Imaging Isnt Everything
"3. Interesting copy that tells the reader right up front, "what's in it for me.
Get Free Radio Advertisement
Here's a neat trick to get lots of radio advertisement time, TOTALLY FREE! Imagine. com"You get the idea.
Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools
If your advertising includes a coupon, be sure to code it so you will know which ad generated the response. The something could be to call you (with a prominent phone number), stop by your store, cut out and mail a coupon, or visit your web site.
How to Write B2B Ads That Catch Customers
If you follow these steps you are on your way to catching some customers. Show your potential customers you care.
10 Ways to Advertise Your Business For Free!
Make a cookie, candy or fruit basket and take it to your local store with your business cards. Write articles for others to use on their website and newsletter include your web site URL and a brief description of your services/products.
How To Track Your Advertising Like A Hawk
This prospect card must be current and complete, so your staff will be able to accurately track the results from each advertising/marketing source. Your business should also have a phone log, a summary of the daily and weekly advertising results and a report to summarize the month.
Radio and Television Ads: Clever Vs. Annoying
In today's world it takes a clever message to be heard, seen, and remembered above all the mindless advertising banter. You may have heard or seen ads you thought were extremely annoying and wondered why the advertiser even bothered.
Take Your Radio Ads to the Next Level
Too many radio people take youliterally when you tell them what you want in yourcommercial and try to get it all in one ad. Be sure your radio ads sell the same benefits atthe same time as your newspaper, shopper and otherprint and billboard ads.
Effective Promotions Through Local Classified Sites
Some will market the old fashion way by placing ads in local newspapers while others will aggressively market on the Internet for less money. People want to market their products and services with the most cost effective manner possible.
Reparaturanleitungen & Saeco Ersatzteile helfen bei der Reparatur
Most Popular:
Die fixe Selbstreparatur Dank Delonghi Ersatzteile von www.komtra.de
© Copyright 2010 advertisingmonster.info

Ads News