Is there anything new under the sun? Heres how to find out if your bright idea is unique.

 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.

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Advertising Basics for Beginners
When they have a need for your product, they will look you up. Here is a list of some textbook rules regarding marketing and advertising in general.
5 Reasons Why Headlines Are Crucial To Your Website's Success
Here are five good reasons why your site headlines deserve greater emphasis and attention. With 5 times the readership, headlines have the power and capability to make any message many times more successful.
Online Classifieds
In an online report by Tim Williams (Technical Services Specialist University of Arizona's Steward Observatory [http. Some sites may advertise, "Free Classifieds," but charge for extended time-frames of the advertisements run.
When Advertising Wears Out
On the other hand, when an advertisement is run at a high frequency, advertising wearout may occur. The logic is that by introducing ample variations in advertising executions, the onset of wearout will be delayed.
Humor in Advertising
Humor in advertising tends to improve brand recognition, but does not improve product recall, message credibility, or buying intentions. The key to funny advertising is assuring the humor is appropriate to both product and customer.
Promotional Vehicles
5-metre long Mercedes Smart car - one of the most popular promotional vehicles in Europe. The benefits of a promotional vehicleA vehicle is mobile so you can take your advertising places.
Advertising Copy: What's Really Important?
You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. Always begin writing your advertising copy by outlining using this headline and sub-headline format.
Classified Ads That Get Results
Here are some tips to help you write ads that will make the difference between mediocre ads to great ads that get good or even exceptional results. Keep It ShortAds that are short and precise have better results.
Boost Headline Believability With Specifics
"Using specifics in a headline make it almost irresistible to your prospect to not continue reading. Don't use vague generalities in your headlines.
The Only Bad Advertising Is No Advertising - Or Is It?
Advertising is all about getting people to do something - well, for the majority of us, it should be. Experience tells us that this might be a fluke or a freak of circumstances so it warrants at least another run - may be two.
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