When people discover my background in advertising,
the questions flow. One of the most frequent
questions is "Should I advertise on TV?"
I can't answer that questions until I ask a
number of questions first.
Do you have an advertising plan?
Are you working on a firm budget?
What are you trying to accomplish with your
advertising?
Where are you spending your money now?
Usually by the 4th question the happy face is one
of disappointment.
Contractors don't build a building without a plan,
and you shouldn't advertise without a plan. The
first action is to determine what your advertising
is to do. Most small and medium businesses do not
have the bucks for long term image, so we focus on
a call to action or proclaiming benefits (not
features)
Can TV do that? Probably. Can you afford it?
Probably not. Local TV ads even in the smallest of
television markets are expensive. You can buy
cheap ads, but the cost is factored to the number
of viewers. The cheaper the ads, the fewer the
viewers. How many folks do you know glued to the
tube at 545 AM?
You can get on TV with a package of Cable Ads, but
beware the number of viewers and the shoddy
production. Get my article "Cable Ads 5 Bucks" by
sending a blank eMail to
MailTo:CableAds@BigIdeasGroup.com
Some people in business beleive you haven't
"arrived" until your business is on TV and
billboards. Funny, I know of hundreds of
businesses making big bucks that don't use either.
©2005 BIG Mike McDaniel All Rights Reserved
Mike@BIGIdeasGroup.com
BIG Mike is a Professional Speaker and Small
Business Consultant with over 30 years experience,
http://BIGIdeasGroup.com
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Should You Advertise on TV?
