The News Review:
- … consumer issues in DTC pharmaceutical advertising.(direct…
- Rik Panganiban’s Blog OMG Quaker Advertising! Brooklyn Quakers…
- Interep Expected to File For Bankruptcy
- PixelSmash.com — A New Spin on Pixel Advertising Offers Web Audiences…
… consumer issues in DTC pharmaceutical advertising.(direct…
highbeam.com – Mar 22, 2008
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As one of the most controversial modern business practices in history, direct-to-consumer advertising of prescription medications is a critical topic for consumer advocates, but the current body of literature falls short of providing practical guidance for the eminent policy change. The current article reviews the existing perspectives on direct-to-consumer advertising and offers directions for answering important questions that focus on the consumer’s interests. ********** Direct-to-consumer (DTC) advertising continues to be one of the most controversial modern business practices, and when one of the most heavily advertised drags of 2000 was forcibly recalled from the.
Rik Panganiban’s Blog OMG Quaker Advertising! Brooklyn Quakers…
Digital Divide Network – Mar 22, 2008
Apparently Brooklyn Quakers have finally gotten around to putting up a more visible sign on the Adams Street side of the meetinghouse. I love how plain and unadorned the sign is, with no logo or colors, telephone number, or web address. Just a simple message saying who we are in black and white. Believe it or not, among Quakers this kind of "blatant advertising" has been the subject of much debate among Friends at different meetings that I have attended.
Interep Expected to File For Bankruptcy
Adrants – Mar 22, 2008
“Merrill Lynch estimated 2007 global online ad spend to be US$14. 5 billion, with the highest growth rates 50 per cent coming from China. According to Zenith Optimedia, the online advertising market in Southeast Asia* alone is set to increase by 48% in 2008. 7 per cent** of the world’s online population living in Asia – and an Internet user base that is larger than either the US and Europe – there is huge potential to develop this, largely untapped, market. “This partnership extends our online marketing and advertising solutions offering across China, Indonesia, Malaysia, Singapore, Thailand, the Philippines and Vietnam bringing benefits to our existing customers and allowing both companies to more fully exploit these expanding online advertising markets”, said Dr Mathew McDougall, Group CEO of the SinoTech Group. About SinoTech GroupThe SinoTech Group comprises three digital media companies that provide synergistic interactive advertising solutions that help online advertisers and publishers optimize revenues and maximize campaign effectiveness… 7 per cent** of the world’s online population living in Asia – and an Internet user base that is larger than either the US and Europe – there is huge potential to develop this, largely untapped, market. “This partnership extends our online marketing and advertising solutions offering across China, Indonesia, Malaysia, Singapore, Thailand, the Philippines and Vietnam bringing benefits to our existing customers and allowing both companies to more fully exploit these expanding online advertising markets”, said Dr Mathew McDougall, Group CEO of the SinoTech Group. About SinoTech GroupThe SinoTech Group comprises three digital media companies that provide synergistic interactive advertising solutions that help online advertisers and publishers optimize revenues and maximize campaign effectiveness. The SinoTech Group is headquartered in Beijing, China. For further information, please visit www.
PixelSmash.com — A New Spin on Pixel Advertising Offers Web Audiences…
PR Web – PR Web (press release) – Mar 22, 2008
com, a cutting edge pixel site that launched today, contains some unique and innovative features that allow creative artists(musicians, poets, writers, podcasters. etc) and the merchants who support them(online music sites, trade publications, equipment retailers.