The News Review:
- Food industry advertising draws fire from children’s health…
- … partnership with MCN to drive rapid mobile advertising growt…
- Mobile Ads Proliferate Despite Concerns
Food industry advertising draws fire from children’s health…
International Herald Tribune – Mar 23, 2008
So when a British marketing publication reported last week that Walkers had shown Lineker the red card that would end his 13-year role as the public face of that potato chip brand, it looked like a surprising coup for anti-obesity campaigners. They have long cried foul over the use of Lineker as a pitchman, saying his puckish smile encouraged children to eat more chips than they should. Game over? Not quite. PepsiCo, which owns Walkers, quickly disproved the report.
… partnership with MCN to drive rapid mobile advertising growt…
AME Info – Mar 23, 2008
This will apply to SMS, MMS or other emerging messaging-based advertising methods for which the Jinny solution is ideally suited. As a pioneer and market leader in mobile advertising solutions, Jinny Software will, in turn, utilise the expertise of MCN as it seeks to deliver guidance and overall direction on mobile advertising to both its huge customer base as well as new clients throughout the region. Oussama Jamal, Vice President of MCN Media, said,
‘The use of mobile communications for the delivery of targeted and effective advertising campaigns will grow rapidly and is likely to become one of the most important media of the 21st Century. Our agreement with Jinny Software will make mobile advertising easier for operators and advertisers. Jinny’s technology allows us to go directly to our target audience, but, more importantly, allows us to show our clients exactly who has responded to a campaign, in real-time, something which has not existed in the industry before now. ‘
Jamal added, ‘Coupled with complementary campaigns in other media such as TV, Radio, Internet or Print, this allows us to offer something completely new to our clients… As a pioneer and market leader in mobile advertising solutions, Jinny Software will, in turn, utilise the expertise of MCN as it seeks to deliver guidance and overall direction on mobile advertising to both its huge customer base as well as new clients throughout the region. Oussama Jamal, Vice President of MCN Media, said,
‘The use of mobile communications for the delivery of targeted and effective advertising campaigns will grow rapidly and is likely to become one of the most important media of the 21st Century. Our agreement with Jinny Software will make mobile advertising easier for operators and advertisers. Jinny’s technology allows us to go directly to our target audience, but, more importantly, allows us to show our clients exactly who has responded to a campaign, in real-time, something which has not existed in the industry before now. ‘
Jamal added, ‘Coupled with complementary campaigns in other media such as TV, Radio, Internet or Print, this allows us to offer something completely new to our clients. MCN has extensive experience in managing multiple media channels for a wide variety of high profile advertising clients and Jinny has a proven track record delivering tailored messaging and filtering solutions to operators all over the world. Together we can connect the operators to the advertisers.
Mobile Ads Proliferate Despite Concerns
ABC News – Mar 23, 2008
but also is confused about,” Ross said. “How do they do it, what do they buy, who do they buy it from?”What’s not clear is how best to use phones for advertising, according to Ross and other participants at the Mobile Ad Degree symposium last week in San Francisco. The potential is huge, but the market is still small, they said. In January, mobile research company M:Metrics found more than 120 brands, from a broad cross-section of industries, advertising on the 100 Internet domains most visited on mobile phones, analyst Seamus McAteer said. “This is a real medium. There are real dollars being spent on it,” McAteer said.