The News Review:
- Advertising appears in Washington state ferries and terminal
- Stagnant Economy Threatens Gaming Ads
- Advertising Age’s Jonah Bloom: Peddler of organized misandry
- Yahoo pays price for good deed to Google
- ADVERTISING, MARKETING & PUBLIC RELATIONS
- Digital Signage Solution animates static advertising.
- Everlast Worldwide Inc Launches new Advertising Campaign
Advertising appears in Washington state ferries and terminal
Seattle Times – Mar 24, 2008
Ads sold by Trans4media, hired by the state last summer to begin selling space for the commercial plugs, have been running at Colman Dock, the main terminal in downtown Seattle, and on one of the vessels on the Bainbridge Island run. Until now, despite being a major tourist attraction and commuter mainstay with 24 million passengers a year, the cash-starved ferries had never turned to advertising for revenue. “This is a good-news story about ferries,” said Jayne E. Davis, the system’s regional operations manager.
Stagnant Economy Threatens Gaming Ads
thestreet.com – Mar 24, 2008
Despite those concerns, analysts and advertisers remain confident that in-game advertising, which allows marketers to integrate ads into video games, can weather the storm better than as television or radio. In-game ads may even do better than search ads and rich media such as online video. Industry experts say in-game advertising is poised to perform better than its rivals because video game sales are expected to remain healthy as games publishers move quickly to offer a greater number of titles to targeted audiences. “In a downturn economy there are less advertising dollars but it is traditional channels that will feel the pain,” says Michael Goodman, an analyst with the Yankee Group. “We will continue to see increased budgets for in-game ads, not as much in an up economy but still better than other mediums. ”
Added Cory Van Arsdale, CEO of the Microsoft’s(… In-game ads may even do better than search ads and rich media such as online video. Industry experts say in-game advertising is poised to perform better than its rivals because video game sales are expected to remain healthy as games publishers move quickly to offer a greater number of titles to targeted audiences. “In a downturn economy there are less advertising dollars but it is traditional channels that will feel the pain,” says Michael Goodman, an analyst with the Yankee Group. “We will continue to see increased budgets for in-game ads, not as much in an up economy but still better than other mediums. ”
Added Cory Van Arsdale, CEO of the Microsoft’s(.
Advertising Age’s Jonah Bloom: Peddler of organized misandry
Enter Stage Right – Mar 24, 2008
Usher web posted March 24, 2008 Jonah Bloom, the editor of Advertising Age recently took an outrageous position backing advertising that either severely denigrates men, pictures them as subjects for sexual or social abuse, or portrays them as fools in a world of wonderful women. In his article ". Perhaps Bloom would so ardently support agencies if they crudely portrayed women as brain-dead sex objects, or broad-brushed blacks with Klannish racist insults? Mr. Bloom has an expensive lesson to learn.
Yahoo pays price for good deed to Google
Seattle Times – Mar 24, 2008
)”We are disappointed with guidance and don’t expect investors to have confidence in management’s investment decisions,” Rob Sanderson of American Technology Research wrote in a note Jan. Unable to compete with Google in search advertising, Yahoo also appeared to be losing its edge in display advertising, where it was No. In September 2006, Decker and Semel warned they were seeing weakness in display advertising related to financial services and cars. “We think it is kind of early to tell whether this is a sign of anything broader,” Decker cautioned. In fact, it was the beginning of a long slide.
ADVERTISING, MARKETING & PUBLIC RELATIONS
Washington Times – Mar 24, 2008
She served as senior vice president at the company. Meggan Manson also was named principal at Young & Associates; she worked as a vice president. ASSOCIATIONS, GOVERNMENT & NONPROFITS• Emily Stover DeRocco, a former assistant secretary of labor for employment and training, was named president of the Manufacturing Institute.
Digital Signage Solution animates static advertising.
Industrial News Room – Mar 24, 2008
March 24, 2008 – ActivPrint(TM) uses specific design techniques, along with programmable e-paper technology and animation, to turn static advertising into animated displays. Available in any shape and with up to 10 animation steps, displays operates up to one year on 2 AA batteries and can be used on shelves or integrated into any type of advertising solution. Flexible positioning options and animation help capture audience attention, build brand awareness, and raise sales. Related categories:.
Everlast Worldwide Inc Launches new Advertising Campaign
Doghouse Boxing – Mar 24, 2008
, the boxing and apparel brand has announced its inaugural advertising campaign to accompany their revamped marketing and partnership strategies for 2008. The new advertising campaign is allied with an aggressive and revitalized brand, marketing and sports marketing campaign and will introduce a refreshed logo-type, its new “e-con” and the new tagline, “Greatness is Within. ” The campaign will focus on Everlast’s re-branding efforts with its “Own The Gym” strategy targeting the active gym.