The News Review:
- 2007: A Lackluster Year For Advertising
- Radio advertising to earn $450 mn in India by 2012
- Overview on Services sector* advertising on TV in 2007
- Fairway Outdoor Advertising to Sponsor Son Set Ministries
- Advertising Down on Russian TV
- Ekspress Grupp Ad Growth Is `Weak’ in First Quarter, Chief Says
- Google’s Shares Fall From Grace
2007: A Lackluster Year For Advertising
Forbes – Mar 25, 2008
And while both the elections and Summer Olympics offer promise of a future boost, the market remains stalled for now. Overall ad spending in the U.
Radio advertising to earn $450 mn in India by 2012
Economic Times – Mar 25, 2008
2 billion ($155
million). Radio advertising was a mere Rs. 5 billion industry in 2006,
said the report by the Federation of Indian Chambers of Commerce and Industry of
India (Ficci) and PricewaterhouseCoopers (PWC) released on Tuesday. “Approximately 60 percent of the revenue of the radio advertising
industry comes from the private FM broadcasters and the balance from the state
broadcaster All India Radio (AIR),” said the report released at the Ficci-Frames
forum.
Overview on Services sector* advertising on TV in 2007
Indiantelevision.com – Mar 25, 2008
com’s AdEx India Analysis Overview on Services sector* advertising on TV in 2007 (25 March, 2008) Key Findings: Services sector advertising on TV grew by 64 per cent during 2007 compared to 2006. ‘Homeshop18′ was the top advertiser with 8 per cent share of overall ad volumes of Services sector on TV.
Fairway Outdoor Advertising to Sponsor Son Set Ministries
Carolina Newswire – Carolina Newswire (press release) – Mar 25, 2008
– Fairway Outdoor Advertising has donated an advertising package worth $39,450 to promote Son Set Ministries. The announcement was made today by Paul Hickman, general manager of Fairway. Son Set Ministries is an organization committed to bringing hearts to Christ and ministering to adults, youth and children of all ages in eastern North Carolina and the entire Southeastern United States through a variety of programs. Under the direction of Sammy Hudson, the ministry reaches out in a number of ways including summer camps for at-risk youth, marriage enrichment programs and prison ministries. “Fairway is excited to form a relationship with Son Set Ministries,” said Hickman.
Advertising Down on Russian TV
Kommersant – Mar 25, 2008
Spending among the top 15 advertisers rose notable less (25%) than on the market as a whole (37%). The cutback was mainly in television, where buying was down 6 percent due to price hikes. Due to the higher prices, advertisers spend 24 percent more on TV ads last year, while getting less for their money.
Ekspress Grupp Ad Growth Is `Weak’ in First Quarter, Chief Says
Bloomberg – Mar 25, 2008
Ekspress derived 25 percent to30 percent of its 1. 15 billion krooni ($110 million) in revenuelast year from advertising, he said. “Estonian print advertising has been weak in the firstquarter,'' Leito said. “Property advertising has been clearlyweaker than last year. '' Ekspress, which owns Estonia's largest weekly newspaper,Eesti Ekspress, and the biggest Baltic online media company,Delfi, has declined 21 percent in Tallinn trading this year. TheOMX Tallinn bourse index has fallen 14 percent. March has shown a “clear improvement'' over February,raising the prospect of a “turnaround'' in the second quarter,Leito said.
Google’s Shares Fall From Grace
Adweek – Mar 25, 2008
LOS ANGELES Google shares surged 6 percent on Monday even asanother couple of negative analyst reports surfaced. Still, the stock is off 38 percent since posting a high of $747. 24a share less than five months ago, and the precipitous fall hassome rethinking this whole Internet-advertising model while othersscream that — maybe for the first time — investors can pick upshares of Google on the cheap. Granted, it’s a small number in that first camp of onlineadvertising skeptics, though there is precedent for such concern… Still, the stock is off 38 percent since posting a high of $747. 24a share less than five months ago, and the precipitous fall hassome rethinking this whole Internet-advertising model while othersscream that — maybe for the first time — investors can pick upshares of Google on the cheap. Granted, it’s a small number in that first camp of onlineadvertising skeptics, though there is precedent for such concern. In second-quarter 2000, online advertising was all the rage,bringing in $2. 1 billion in the U. But it dropped the nextquarter, and the quarter after that, to $1.