The News Review:
- Sainsbury targets hard-pressed households with new advertising campaig…
- In-game advertising has become more popular
- Advertising Spending Stalls in 2007
- Survey: Alternative Media Surges
Sainsbury targets hard-pressed households with new advertising campaig…
Forbes – Mar 26, 2008
It’s demonstrating, using Jamie, that you can still eat really well even when on a very tight budget,’ chief executive Justin King told reporters. The recipes, which are designed to feed a family of four, include meatballs and spaghetti, chilli con carne, and sausage and mash. The initiative will be supported by a television advertising campaign, kicking off today. Sainsbury’s move will be seen as a response to aggressive marketing by rival Asda, owned by Wal-Mart Stores Inc (nyse:… William Morrison Supermarkets PLC, which has led the industry in terms of growth this year, has also been targeting the hard pressed consumer, and King sent a clear message that Sainsbury will follow suit. ‘You’ll see us punching our weight in the advertising and promotion of price reductions. If consumer budgets weren’t as stretched as they are, then a campaign like ‘Feed your family for a fiver’ wouldn’t seem as relevant as it clearly does today,’ he said. King was speaking after Sainsbury reported a 4. 1 pct rise in fourth-quarter like-for-like sales excluding petrol, suggesting that the industry remains resilient in the face of concerns over the general consumer environment. Market expectations for underlying sales growth in the quarter had ranged between 3.
In-game advertising has become more popular
Economic Times – Mar 26, 2008
These can be tailored by a
user?s geographic location and demographic profile, offering advertisers
the chance to access a unique target audience. Jean-Paul Edwards,
head of OMD Media Futures at Manning Gottlieb OMD, says it is not hard to see
why brands like in-game advertising. ?What is interesting is that it
demands the consumer?s attention, because if they are not concentrating on
the game, they will die, crash, lose or whatever. In this media-fragmented
world, where it is hard to capture people?s attention, that is not
something that is easily sniffed at,? he says.
Advertising Spending Stalls in 2007
Editor & Publisher – Mar 26, 2008
2% to $148 billion compared to 2006 spending, according to TNS Media Intelligence. In Q4 advertising expenditures were virtually flat, falling 0. “The ad market remains stalled and is being engulfed by the spreading pessimism about general economic conditions,” Jon Swallen, senior vice president of research at TNS Media Intelligence, said in a statement.
Related: Traditional Media to Struggle, Internet & Overseas to Soar during…
Survey: Alternative Media Surges
Adweek – Mar 26, 2008
NEW YORK Spending on alternative media rose 22 percent to$73. 4 billion in 2007 and is forecast to grow another 20 percent tomore than $88 billion in 2008 despite a sluggish economy, accordingto new research released Wednesday by PQ Media. Alternative media, including 18 digital and nontraditional mediasegments, accounted for 16 percent of total advertising andmarketing spending in 2007, up from nearly 8 percent in 2002. Butby 2012, it is forecast to represent about 27 percent of total U. advertising and marketing spend, PQ Media said. “By 2012, we anticipate one out of every $4 spent on advertisingand marketing will be earmarked for alternative media,” PQ Mediapresident and CEO Patrick Quinn said.
Related: South Africa: Social Media Marketing Needs a New Name