The News Review:
- Indiantelevision.com’s Media, Advertising, Marketing Watch…
- The Winchester Star
- Newspapers rapid decline continues
Indiantelevision.com’s Media, Advertising, Marketing Watch…
Indiantelevision.com – Mar 29, 2008
com’s Media,
Advertising, Marketing Watch
AAAI’s
ad conclave to discuss value in ad industry
Indiantelevision. com Team
(29 March 2008 5:00 pm)
MUMBAI:
Advertising Agencies Association of India’s (AAAI) ad conclave
"Show me the value," which will precede Goafest
2008, will see over 200 industry professionals discuss a topic
that drives much of the industry’s thought and actions – nailing
the true value in the advertising industry.
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The Winchester Star
Winchester Star – The Winchester Star – Mar 29, 2008
"We want to take it right into the heart of the dragon, which is traffic," Weber said. Commuters are an easy target, he said, because they have no where to go and few places to look when the traffic slows. Mobile billboard advertising is a form of what the public relations industry refers to as "gorilla" marketing — floating an advertising message before masses of unsuspecting consumers. "Gorilla marketing is basically getting in your face," Weber said. "You can’t avoid it. You have no choice — you have to read the billboard. "
Mobile billboards are a take on the bus and train advertisements that have been around for years… It’s also not uncommon to see real estate agents, plumbers, and other self-employed business owners driving around in SUVs and pickups with their company logos and phone numbers emblazoned on the sides. 8 billion was spent on all forms of outdoor advertising, and about 12 percent of those expenditures went toward transit advertising — ads on trucks, buses, and trains — according to the Outdoor Advertising Association of America. Association figures also show that transit advertising expenditures increased 8 percent over 2005. Little information was available for transit advertising in 2007, but according to Jeff Golimowski, the association’s communications director, 18,623 "truck-side" mobile advertising vehicles were on the road in the United States last year. He said transit advertising is a growing trend because of its flexibility to take messages directly to specific consumers. "It allows you to reach audiences that historically are underserved by outdoor advertising," he said.
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Newspapers rapid decline continues
Rocklin and Roseville Today – Mar 29, 2008
With Craigslist now serving hundreds of cities, it doesn’t take a math major to see the severe pain being inflicted on local newspapers. Newspapers Eclipsed by the Internet?If Internet advertising continues it’s blistering 25% growth (. Advertisers on the RunTrends are showing that more businesses everyday are waking up to the new reality that Internet advertising often means a significantly better ROI and affordability. Why? First, younger generations simply don’t read or use a newspaper like the previous generations before them… The younger generation typically has much more expendable income and it’s not being directed toward those that advertise in newspapers. It’s going toward Internet marketers. Secondly, print newspaper advertising is mass marketing that 1) reaches those at the top of the sales funnel 2) those that will never enter the funnel and 3) a few that are at the bottom of the sales funnel. The power of the Internet allows a business to direct their advertising dollar almost directly at those residing at the bottom of the sales funnel. In short, higher quality prospects that are ready to buy, all for less cost. Catch-22Well why don’t newspapers simply focus their operations on the Internet like everyone else and reap the benefits? It’s really a catch-22. While most newspaper have an online presence, their advertising options are often severely overpriced in the marketplace, making them less attractive to advertisers.