The News Review:
- Nigeria: Information Minister Warns On Dangers to Advertising Industry
- Developing markets will drive advert growth, says Publicis unit
- Gartner Says Worldwide Mobile Advertising Revenue to Surpass $2.7…
- Newspaper Online Advertising Spending Jumps 19%, Print Ads Down 9%
Nigeria: Information Minister Warns On Dangers to Advertising Industry
AllAfrica.com – Mar 31, 2008
John Odey, has cautioned advertising practitioners in the country on the need to imbibe high ethical values to ensure the survival of the advertising industry which is being threatened by activities of quacks and other malpractices. Speaking Thursday, during the Advertisers’ Practitioners Council of Nigeria (APCON) annual public forum in Lagos, John Odey, represented by Mrs. Nancy Oghenenkaro, of the office of the Ministry of Information and Communications, harped on the need to strengthen the code of advertising practices and correct possible defects which give room to some of the malpractices that exist in the industry. GA_googleFillSlot(“AllAfrica_Story_Inset”); He said, "I want to caution that the whole abode of the advertising profession can become morbid if some related part refuse to act with due diligence, honesty, integrity and with a clear conscience.
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Developing markets will drive advert growth, says Publicis unit
Times Online – Mar 31, 2008
This has been done so that correct url isgenerated if we are coming from a section or topic –>Amanda Andrewsdiv#related-article-links p a, div#related-article-links p a:visited {color:#06c;}ZenithOptimedia, the media-buying division of Publicis, is to downgrade itsadvertising spending forecasts in North America and Western Europe for 2008because of fears of a recession. In its first forecasts for the advertising market in 2008, the media buyerwill say today that previous growth forecasts of 4. 4 per cent for this yearhave been reduced to 3. However, it has upgraded its forecastsfor the rest of the world, from 10… This is above the 5 per cent growth rate that the global advertisingmarket has averaged for the past ten years, thanks to a growing advertisingmarket in Asia-Pacific, Central and Eastern Europe, Latin America and theMiddle East. html”–>ZenithOptimedia expects developing markets to contribute to 63 per cent ofadvertising expenditure growth until 2010 and increase their share of theglobal market from 27 per cent to 33 per cent. China and Russia followclosely behind the United States as the biggest contributors to growth overthe next three years, even though China’s advertising market is only 8 percent of the size of the American advertising market; Russia’s is 5 per cent. The group has increased its forecasts for internet advertising.
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Gartner Says Worldwide Mobile Advertising Revenue to Surpass $2.7…
WebWire – WebWire (press release) – Mar 31, 2008
7 billion in 2008, up from $1. 7 billion in 2007, but the market has.
Newspaper Online Advertising Spending Jumps 19%, Print Ads Down 9%
Media Buyer Planner – Mar 31, 2008
2 billion – accounting for 7. 5 percent of all newspaper ad spending last year (up from 5. 7 percent in 2006), according to preliminary estimates from the Newspaper Association of America, MarketingCharts.