The News Review:
- On-the-go advertising
- Rambler Sells 51% of Advertising Arm
- The Incredible Shrinking Newspaper
- Targeted Advertising the Key to Video on Demand, Says ABI Research
On-the-go advertising
San Diego Union Tribune – Apr 2, 2008
DATE>April 2, 2008. CONTENT>
Judy Emerson doesn't need to wait for President Bush's economic stimulus package to get a few hundred extra dollars in her bank account. About a dozen San Diego companies, including EDJ Designs, wrap vehicles in ads.
Rambler Sells 51% of Advertising Arm
Moscow Times – The Moscow Times – Apr 2, 2008
value; } The Moscow Times » Issue 3874 » Business Rambler Sells 51% of Advertising Arm 02 April 2008By Tai AdelajaRambler Media, owner of the Internet’s third-largest Russian-language search engine, said Tuesday that it had sold 51 percent of its advertising arm to Video International Group, thus strengthening its partnership with the largest player in the country’s advertising sector. To view this article, you need to be a registered user with access to the article archive. This is a paid service. If you have access, please enter your login and password.
The Incredible Shrinking Newspaper
Forbes – Apr 2, 2008
They want things chosen for them that they care about. It goes back to relevance. “Good or bad, the accelerating erosion in advertising revenue has the industry on a shocking starvation diet. The Newspaper Association of America, or NAA, said last week that print advertising at U… “Rivals are taking advantage. Weekly business newspapers in Los Angeles, Denver, Phoenix and Dallas have notched modest circulation gains during the last two years even as the daily newspapers in those same markets have lost readers, according to the Audit Bureau of Circulations. “Advertising usage is becoming more niche-like and more localized for certain kinds of companies,” says Cathey Finlon, chief executive of McClain Finlon Advertising in Denver, citing weekly business journals and small community weeklies as beneficiaries of this interest in targeted advertising. For daily newspapers, being forced to figure out what readers want and boiling stories down to their essential core can ultimately pay rich dividends–if they do it right. “The real challenge that it creates for a news team is to make sure that what you have in your paper is extremely relevant to your audience,” says John Kimball, the NAA’s chief marketing officer. “If you’re in the market and you’re the local news provider, you sure as hell better make sure you’re doing well in local news coverage. If you give that up or you don’t pay attention to it, or you don’t know the demographics or the market conditions, then yeah, I think you’re vulnerable.
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Targeted Advertising the Key to Video on Demand, Says ABI Research
sys-con.com – Apr 2, 2008
The key factor, according to ABI Research analyst Paulhwa Lee, is “monetization”: service providers continue to seek the grail of higher profitability from each title accessed. And that grail increasingly appears to be found in the bundling of customized, tightly targeted advertising with the program content. “VOD providers have two sources of revenue,” says Lee. “End-users pay for a la carte and subscription fees, while sponsors pay for advertising.
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