The News Review:
- ‘Think global, act local’ new slogan of Indian advertising
- Goafest 2008: Is advertising all about transaction?
- Internet advertising The case of the missing clicks
- Companies struggle to find widget advertising strategy, ROI
- Consumers Demand Personal Touch from Mobile Advertising
- News Corp. Stung by Post-Soviet Politics
- NCsoft Selects Double Fusion as Game Advertising Partner for City of…
‘Think global, act local’ new slogan of Indian advertising
Economic Times – Apr 3, 2008
A group of
youngsters venture out for a late night bite, only to find the eateries shut. They meet Hrithik on the way and go on a magical midnight tryst with the star. Cola adds the fizz.
Goafest 2008: Is advertising all about transaction?
Economic Times – Apr 3, 2008
“All of us when we go to
bargain hard when we go to buy potatoes and tomatoes, but that’s a transaction
and hence bargaining is justified there. But if advertising agencies start
behaving like commodities, then we will always lack the respect and position
that we deserve,” said Mr Shantakumar. Mr Nagpal said that if an
agency is bringing in good value then, clients usually don’t mind letting go of
the 1% of the total 3% commission while bargaining. However, the moment a client
has no real faith in its agency, the client will change the argument stating,
how can you let go of a whole Rs 20 lakh across the year.
Internet advertising The case of the missing clicks
economist.com – Apr 3, 2008
getElementById(embed). They now value the firm at around 40% less. Part of the blame belongs to the general turmoil in the stockmarket. But the bigger part, investors fear, is that Google, at the ripe old age of nine, might already be over the hill. The scare started when comScore, a research firm, reported in late February that Google’s “paid clicks” had decreased by 7% during January, and were flat compared with the same month a year earlier.
Companies struggle to find widget advertising strategy, ROI
CIO – Apr 3, 2008
2008 18:17 Uhr Companies struggle to find widget advertising strategy, ROI Last week, Walker Fenton, general manager of syndication services at NewsGator Technologies Inc. , met separately with officials from Home Depot, Staples and Best Buy to discuss online advertising sales strategies. Each of the retailers is still struggling to develop use cases and an ROI for online advertising, he noted. “They still don’t get the online advertising space,” Fenton said. “They don’t know how to monetize or build ROI use cases around a number of impressions on a Web site to sales in the store.
Consumers Demand Personal Touch from Mobile Advertising
HEXUS.net – Apr 3, 2008
The research highlights that consumers are open to new forms of mobile advertising only if it is tailored to their specific needs and on their own terms. This applies to services they interact with and the information they seek, to actually giving them something in return for their time. Brands need to rethink their approach to mobile advertising, as consumers believe advertisements need to be more creative and cutting edge when appearing on mobile. Quarter of 16-34 year olds demand more control over content
According to new research from Ipsos MORI, commissioned by T-Mobile, over a third (35%) of 16-34 year-olds who own a mobile phone are happy to receive mobile advertising in return for free content ? with the caveat that 25% of respondents would want to choose when they receive advertisements on their mobile phone.
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News Corp. Stung by Post-Soviet Politics
New York Times – Apr 3, 2008
7, one month after the government crackdown on Nov. Imedi has lost about $8 million in advertising, by one estimate… In Georgia, the News Corporation issued a statement in November condemning the closing of the station but has not made any further comment. The closing of Imedi was the first instance of a television station affiliated with the News Corporation being publicly accused of fomenting a coup in the developing world. For companies seeking advertising revenue, developing markets hold hope for growth at a time when non-Internet advertising in the United States and Western Europe is flat or falling. Developing markets account for 22 percent of total global advertising outlays, according to a report by.
NCsoft Selects Double Fusion as Game Advertising Partner for City of…
Earthtimes – Apr 3, 2008
Double Fusion will provide the technology and sales force to bring brands into the popular online role-playing game which takes place in a modern urban setting, an ideal environment for unobtrusive in-game advertising. Double Fusion and NCsoft are focused on providing value to the players through this advertising partnership. While real world ads will lend realism to the urban world of City of Heroes, NCsoft also plans on taking advantage of Double Fusion’s technology to display player-created content within the game. The publisher will dedicate all advertising dollars it earns to fund further game development for the online title, yet still allow players to opt out of advertising in order to provide flexibility to community members.
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