The News Review:
- Hulu.com pushes to revive TV advertising on the Web
- In Break With Staid Look, Cash-Strapped Metro Sets Sights on Placing…
- Advertising, Alcohol and Adolescents
- Microsoft to go Massive on in-game advertising
Hulu.com pushes to revive TV advertising on the Web
International Herald Tribune – Apr 6, 2008
For movies, Hulu plans to allow viewers the option of watching a “preroll,” a two-minute movie trailer at the beginning, instead of intermittent commercials. It has not tried this, however, for shorter programs, knowing that asking viewers to first sit still for two minutes of commercials just to see a 22-minute sitcom is unlikely to be acceptable. “The industry is running away from prerolls,” Colaco said. YouTube has been slow to explore ways of generating revenue.
In Break With Staid Look, Cash-Strapped Metro Sets Sights on Placing…
Washington Post – Apr 6, 2008
Captivating an Audience. In 1941, the first TV spots were broadcast — for a ticking Bulova watch. In 1999, Internet advertising broke the $2 billion mark… (No word yet on the advertisers. ) The project is part of an expanded ad campaign approved by the Metro board last summer to boost operating revenue. Metro receives about $35 million a year from advertising, the largest source of revenue that does not come from fares, fees or local governments. By expanding advertising, Metro hopes to earn an additional $3 million in ad revenue this year, officials said. Based on preliminary projections, Metro could receive $110,000 from a single motion-activated ad at Farragut West for one month, CBS Outdoor and Metro officials said. The interactive ads are more expensive to install but more appealing, because they allow advertisers to frequently change them. They also bring in more dollars than the station-blanketing ads that are also part of Metro’s push for a new look.
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Advertising, Alcohol and Adolescents
innovations report – Apr 6, 2008
2008 The advertising of alcohol, the marketing of alcoholic products, peer pressure and parental influence all play a part in the level of alcohol consumption among young people. Anzeige Ads_BA_INRE_Ad(“CAD”); These are the findings of a team of University of Leicester experts who have been investigating the effect of alcohol advertising on young people, which also indicate that advertising seems to be most effective in the case of alcopops and cider.
Microsoft to go Massive on in-game advertising
Siliconrepublic.com – Apr 6, 2008
2008 Microsoft is working hard to capture one segment of the lucrative internet advertising business that rivals Google and Yahoo! may very well struggle with the burgeoning in-game advertising space. The software giant, which is also a prominent player in the PC and console games market with its X-box family, yesterday revealed that its wholly owned subsidiary Massive Inc has signed up over 200 blue-chip advertisers to run campaigns in Europe and North America. Massive, which can run dynamic, in-game advertising without affecting the game experience, yesterday completed an audit by Interactive Media Services Group to verify accuracy and said it will undergo regular, annual audits to ensure consistent impression counting. A second study was carried out with Interpret LLC, a new media research firm, which looked into the brand impact of in-game advertising. Sportswear giant Adidas tested ads it ran through the Massive Network in Major League Baseball
[...] Freebies fair game to lure graduatesNew Zealand Herald – Apr 6, 2008March was a big month at Canterbury University, with an accounting and finance fair, and a flash evening do thrown by law recruiters. Student Association president Michael Goldstein said freebies were increasingly novel, such as the saplings given out by one law firm that “would grow like your career”. The university’s annual engineering fair, in July, was attracting an increasing number of top overseas firms, said Canterbury careers and employment manager Chris Bridgman. But the biggest career event is in May. It began as a one-day fair with 34 stalls in 2003 and by last year had grown to 113 stalls and two days. “This year, we are expecting at least 140-150,” said Bridgman. “We haven’t even started marketing it yet.Related: Microsoft to go Massive on in-game advertising [...]
[...] Water overhaul to cost millions: Miami-Dade’s cash-strapped water…Free with registration – Miami Herald – AccessMyLibrary.com – Feb 19, 2006If the county fails to comply, it could face state-imposed restrictions on future development. Preliminary estimates suggest the cost of modernizing the county’s waterworks could be “anywhere between $400 million and $800 million,” said county budget director Jennifer Glazer-Moon, who stressed that “those numbers are very hazy. ” The county has hired private consultants to look at its future water supply. Its options include increasing the amount of water it treats and reuses. Miami-Dade’s reusage rate, at 5 percent, is one of the.Related: In Break With Staid Look, Cash-Strapped Metro Sets Sights on Placing… [...]