The News Review:
- Lamar Advertising plots its digital future – Apr. 7, 2008
- Interview: Habbo, Double Fusion Partner For In-World Advertising
- SocialMedia Is Cashing in on Advertising
- BtoB Magazine Ranks Tocquigny as No. 2 Interactive Advertising Agency…
- Advertising & Promotions Manager
- Nielsen buys IAG Research for $225 million – Apr. 7, 2008
- Martin Flyer Unveils a New Advertising Campaign
Lamar Advertising plots its digital future – Apr. 7, 2008
cnn.com – Apr 7, 2008
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Interview: Habbo, Double Fusion Partner For In-World Advertising
Gamasutra – Apr 7, 2008
com property in North America. As the exclusive advertising representative for Habbo. com, Double Fusion are to handle advertising sales, sponsorships and promotional opportunities with brands interested in reaching Habbo. com’s user base of 2.
Related: Floating far and wild
SocialMedia Is Cashing in on Advertising
Local Tech Wire – Apr 7, 2008
7, 2008 SILICON VALLEY — Ad network Social Media has been making some money with third-party applications on Facebook since around the time of the social network’s developer platform launch last May, but now things are starting to get better. The Palo Alto and Mill Valley, Calif. -based company runs ads on these applications, and splits revenue with developers. It raised a venture round of funding from Charles River Ventures last fall. Now, it is starting to see more clients coming in, including large advertisers and their advertising budgets.
BtoB Magazine Ranks Tocquigny as No. 2 Interactive Advertising Agency…
Earthtimes – Apr 7, 2008
BtoB Magazine has clearly validated that the work we produce and the results for our clients are among the very best in the advertising industry. ” Tocquigny has consistently placed on BtoB’s list of top agencies, and for the first time, will be honored as the No. 2 interactive advertising agency in the nation for its strong results for B2B clients large and small. About Tocquigny As a leading interactive advertising agency, Tocquigny guides companies to winning business solutions for the digital age. Our innovative marketing, strategy and business solutions are developed through a rigorous approach based on measurement and accountability. And our application of creativity across all competency areas has become a cornerstone principle that sets us apart from other firms. Tocquigny measures the success of all our strategic marketing initiatives, and we apply cumulative knowledge and best practices to solve our client’s business problems… ” Tocquigny has consistently placed on BtoB’s list of top agencies, and for the first time, will be honored as the No. 2 interactive advertising agency in the nation for its strong results for B2B clients large and small. About Tocquigny As a leading interactive advertising agency, Tocquigny guides companies to winning business solutions for the digital age. Our innovative marketing, strategy and business solutions are developed through a rigorous approach based on measurement and accountability. And our application of creativity across all competency areas has become a cornerstone principle that sets us apart from other firms. Tocquigny measures the success of all our strategic marketing initiatives, and we apply cumulative knowledge and best practices to solve our client’s business problems. To learn more, visit.
Advertising & Promotions Manager
TheDenverChannel.com – Apr 7, 2008
Additionally, you love the outdoors, skiing, hiking, biking, or mountain climbing – then Colorado is waiting for you!Denver’s ABC7 is recruiting for a top-notch Advertising and Promotion Manager to lead our creative team to new heights. This isn’t your father’s advertising position it’s a hands-on, get the job done, lead the team into battle, execute new promotional ideas and passionately serve the customer’s needs kind of job. When people talk about best practices, they are talking about you. Work with the Brand Development Director and the Graphics Director to execute brand strategy across multiple interactive and traditional media platforms TV, Web, mobile, radio, outdoor, direct mail, and new platforms yet to be invented to create new relationships with our customers.
Nielsen buys IAG Research for $225 million – Apr. 7, 2008
cnn.com – Apr 7, 2008
(Fortune) — The Nielsen Company, best known for measuring television audiences, hasn’t been immune from technology’s bulldozing of the media landscape. In a key step aimed at staying competitive, the company announced Monday that it would acquire IAG Research for $225 million. The move is aimed at helping Nielsen’s advertising customers to better assess the effectiveness of their ads. On top of providing raw television or online audience numbers, Nielsen will now have data on how consumers respond to ads on television shows and online. The IAG acquisition comes at a critical time for Nielsen and for advertisers. Nielsen, which says its research influences some $70 billion in annual advertising, has been threatened with obsolescence in the face of ad-skipping technologies like digital video recorders. And as the economy has soured, so too has advertising spending… The IAG acquisition comes at a critical time for Nielsen and for advertisers. Nielsen, which says its research influences some $70 billion in annual advertising, has been threatened with obsolescence in the face of ad-skipping technologies like digital video recorders. And as the economy has soured, so too has advertising spending. Ad spending grew an anemic 0. 7 percent in the fourth quarter of 2007, its slowest pace in five years, and is expected to be sluggish in 2008, according to Bernstein Research. Meanwhile, online advertising surged 27 percent to $25. 5 billion last year, according to research firm International Data Corp.
Related: WPP Group unit buys majority stake in public relations agency AxiCom
Martin Flyer Unveils a New Advertising Campaign
sys-con.com – Apr 7, 2008
A highly recognized name in the bridal category, Martin Flyer plans to roll out new ads in the top bridal consumer magazines as a part of a larger growth strategy to become the number one selling bridal jewelry brand in the U. Since its 2006 launch, FlyerFit(TM) wedding band and engagement ring sets have positioned Martin Flyer as an industry forerunner. Through a special trademarked design, FlyerFit (TM) sets fit together perfectly, eliminating the “dreaded gap” that exists between the two rings.
[...] Home owners skip auctions as gloom sets inThe Age – Apr 6, 2008Tim Lawless, RP Data’s residential research director, said low clearance rates and lacklustre bidding were turning vendors away from auctions as the preferred method of sale, a process that was likely to accelerate as overall supply levels were set to increase. "If there’s not a lot of bidders in the marketplace, then the whole function of the auction, which is maximising the price through competition, doesn’t work appropriately," Mr Lawless said. "A lot of people will go towards private treaty sales purely because there isn’t as much demand. "Auctions accounted for nearly one-third (30%) of all sales activity in last year’s boom conditions, up 10 percentage points on the weaker market of 2004-2005, according to the Real Estate Institute of Victoria.Related: Martin Flyer Unveils a New Advertising Campaign [...]
[...] White Mountain Launches UniversiTools Exam Scheduler SoftwareAl-Bawaba – Apr 6, 2008We also minimize the number of students having to take more than two consecutive exams per one day, what we call back-to-back conflicts constraint. Scheduling is generally a pain point for university registrars, as they attempt to accommodate thousands of students during pre-defined, limited exam periods. For a 15-minute presentation about UniversiTools Exam Scheduler, contact White Mountain Technologies. Or submit the online request form at.Related: Advertising & Promotions Manager [...]