The News Review:
- Yahoo! Previews New Online Advertising Management Platform
- BBC.com Welcomes Advertising
- PC Pro: News: Online advertising to overtake TV spend in 2009
- AzoogleAds Re-Brands as Epic Advertising
Yahoo! Previews New Online Advertising Management Platform
EContent – EContent (press release) – Apr 8, 2008
has announced its intentions to bring to market AMP! from Yahoo!, a new advertising management platform designed to simplify the process of buying and selling ads online. Central to Yahoo!’s strategy to be the partner of choice for advertisers, agencies, publishers and networks, AMP! provides an integrated, web-based solution that allows cross-selling across a large ecosystem of buyers and sellers. It is designed to allow advertisers to precisely yet easily target audiences while enabling publishers to better monetize their content.
Related: Denny’s changes senior management structure
BBC.com Welcomes Advertising
Adweek – Apr 8, 2008
com is now officially open to advertisers forthe first time in the U. Having received a green light for advertising on the site from theBritish Broadcasting Corp. at the end of last year, a multiplatformsales team has been formed. While BBC America has existed for some 10 years, it’s a significantmove for the cable network — and is in stark contrast to the BBCin the U. , where license fees fund the BBC, so there is no needto support it through advertising.
PC Pro: News: Online advertising to overtake TV spend in 2009
PC Pro – PC Pro – Apr 8, 2008
The report by the Internet Advertising Bureau (IAB), claims online advertising in the UK was worth
[...] Yahoo!’s AMP Goes to 11Motley Fool – Apr 7, 2008Panama was supposed to transform Yahoo!’s text-ad platform into a more Googlesque product. Panama hasn’t been a disaster, but it could have been better, given Yahoo!’s sluggish online advertising growth. The most telling statistic in the company’s. That’s a sharp contrast to the.Related: Yahoo! Previews New Online Advertising Management Platform [...]
[...] Blogging The Bombers – NY Daily NewsNew York Daily News – Apr 7, 2008Rays)April 7, 2008 11:55 p. : Here’s the skinny on the shortstop – he’s going to miss at least tomorrow’s game against the Royals and probably a few more. Girardi is saying he hopes it’s not a week. Jeter hurt his right quad in 2001 in spring training and missed part of camp and the first four games of the season. That one, he said, was worse than this, for whatever that’s worth. Jeter had an MRI last night that revealed a strain.Related: PC Pro: News: Online advertising to overtake TV spend in 2009 [...]