News About Advertising

The News Review:

- Yahoo announces search-advertising trial with Google – Apr. 9, 2008
- Kenya: Business Card As Potent Advertising Tool
- Panache Supports Interactive Advertising Delivery on the New Adobe…
- Radio advertising has some catching up to do
- … Presidents Criticize Quantity of Alcohol Advertising During…
- Platform-A’s Advertising.com Launches a Self-Service Solution for…

Yahoo announces search-advertising trial with Google – Apr. 9, 2008
cnn.com – Apr 9, 2008
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Kenya: Business Card As Potent Advertising Tool
AllAfrica.com – Apr 9, 2008
Every time on visiting an office, hosts will likely greet you with a business card. Yet very few business people realise the other important functions of the tiny card that easily fits into wallets showing the holder’s contacts and sometimes the designation. GA_googleFillSlot(“AllAfrica_Story_Inset”); Ms Wairimu ranks among the few. The chief executive officer of Biz Card Ads, a local advertising company, says "you can actually turn your business cards into business.
Related: With The Launch of WebDesign, MRI Creates the Most Flexible Web-Based…

Panache Supports Interactive Advertising Delivery on the New Adobe…
sys-con.com – Apr 9, 2008
By collaborating with Adobe, Panache is working to give publishers the freedom and flexibility to deliver creative and lucrative advertising on Adobe Media Player. Using Panache’s simple visual tools, video publishers can now create new ad avails and deliver advertising directly into programming on Adobe Media Player. “Panache provides a simple automated solution for advertisers to add dynamic advertising into video content delivered through the Adobe Media Player,” said Ashley Still, senior product manager at Adobe. “Video content owners looking to monetize their content with advertising can really benefit from the combination of Adobe Media Player and Panache’s solutions.

Radio advertising has some catching up to do
Economic Times – Apr 9, 2008
No,
it?s not the national radio channel everyone?s taken fancy to, but
the mnemonic that?s emerged as a popular mobile ring tone. While the tune has
successfully crossed the digital divide to catch the attention of end users,
radio as a medium of communication still has some catching up to do. A recent
report in The Economic Times predicts the radio advertising industry to become
Rs 18 billion by 2012. But in terms of creativity and quality work, radio is far
away.

… Presidents Criticize Quantity of Alcohol Advertising During…
TelevisionWeek – Television Week – Apr 9, 2008
toggle(400); }); }); News April 9, 2008 11:11 AM College Presidents Criticize Quantity of Alcohol Advertising During NCAA Broadcasts By. ?The letter cites the amount of beer advertising during CBS? broadcast of the March Madness college basketball tournament. ?Beer advertising during the games continues to undermine the many positive attributes of college spots and taints the NCAA?s status as an inspirational youth brand,? said the letter sent today. ?We find it odd that the NCAA?s advertising and promotional standards purport to ?exclude those advertisements and advertisers ? that do not appear to be in the best interests of higher education and student athletes, yet allow beer advertising,? the letter said. ?Given the persistent problems caused by under-age and excessive college drinking, much of it in the form of beer, we find it inconceivable that the NCAA?s profiting from beer promotion during the telecasts of college basketball games comports with the best interests of higher education, sports or student welfare,? it said. The letter suggests that two advertisers, Anheuser-Busch and SAB Miller, are the No… ?The letter cites the amount of beer advertising during CBS? broadcast of the March Madness college basketball tournament. ?Beer advertising during the games continues to undermine the many positive attributes of college spots and taints the NCAA?s status as an inspirational youth brand,? said the letter sent today. ?We find it odd that the NCAA?s advertising and promotional standards purport to ?exclude those advertisements and advertisers ? that do not appear to be in the best interests of higher education and student athletes, yet allow beer advertising,? the letter said. ?Given the persistent problems caused by under-age and excessive college drinking, much of it in the form of beer, we find it inconceivable that the NCAA?s profiting from beer promotion during the telecasts of college basketball games comports with the best interests of higher education, sports or student welfare,? it said. The letter suggests that two advertisers, Anheuser-Busch and SAB Miller, are the No.

Platform-A’s Advertising.com Launches a Self-Service Solution for…
sys-con.com – Apr 9, 2008
com is launching PubAccess, a Web-based, self-serve interface for publishers to join the Advertising. PubAccess is designed for small publishers to easily manage the advertisements displayed on their sites (.
Related: Mascon to develop online auction platform

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