The News Review:
- Phorm in advanced talks with ISPs on adopting online advertising platf…
- Yahoo, MLB.com enter 3-year video distribution, advertising sales…
- Deutsche Post aims to grow advertising revenues to offset mail ops…
- Investors Sue the Deutsche Telekom For Misleading Advertising
- The Internet Runs on Ad Billions
Phorm in advanced talks with ISPs on adopting online advertising platf…
Forbes – Apr 10, 2008
said it is in advanced talks with a number of British and international internet service providers over its online advertising platform, and has moved into the trial phase with some of them. The announcement comes after the company, which categorizes web-surfing habits in order to target online advertising, said in February it had signed exclusive agreements with major United Kingdom ISPs BT Group PLC.
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Yahoo, MLB.com enter 3-year video distribution, advertising sales…
Forbes – Apr 10, 2008
Thursday said it has entered into a three-year video and advertising partnership with MLB Advanced Media, the interactive media and Internet company of Major League Baseball. Financial terms weren’t disclosed. The agreement will make MLB. tv available on Yahoo (nasdaq:.
Deutsche Post aims to grow advertising revenues to offset mail ops…
Forbes – Apr 10, 2008
aims to grow its revenues from advertising as a means of offsetting declines in its core mail business, initially via the vehicle of a free weekly newspaper, board member Juergen Gerdes said. ‘Capturing advertisement revenues is a major priority for us,’ Gerdes told Financial Times Deutschland. The newspaper, which will have a print run of 1 million, will focus on internet, telecoms and computer news. Gerdes said Deutsche Post is also considering covering additional industries, such as autos, or those threatened by an advertisement ban on television, such as tobacco and alcohol.
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Investors Sue the Deutsche Telekom For Misleading Advertising
Deutsche Welle – Apr 10, 2008
The plaintiffs are asking for 80 million euros in compensation, claiming that Deutsche Telekom improperly valued a number of their assets in a prospectus to keep share prices high. Money Talks? Kateri Jochum speaks with legal council Peter Gunderman, who says that this first ever German class-action suit could set a precedent for more to come. Interview: Kateri Jochum Share this article.
The Internet Runs on Ad Billions
BusinessWeek – Apr 10, 2008
5 million unique visitors since October. These businesses could not have survived 15 years ago. They’re thriving today because of interactive advertising. Consumers today enjoy an extraordinary amount of cost-free content and services on the Internet. Search engines, e-mail, social networking sites, video and photo storage, product-comparison tools, news, entertainment, maps, job banks, and résumé services and e-commerce marketplaces are available at the click of a mouse—and free of charge. But none of these services are actually free. Advertising is funding them… Search engines, e-mail, social networking sites, video and photo storage, product-comparison tools, news, entertainment, maps, job banks, and résumé services and e-commerce marketplaces are available at the click of a mouse—and free of charge. But none of these services are actually free. Advertising is funding them. And without this advertising subsidy, consumers would be forced to pay for many of these services, assuming they were available at all. Advertising greases the wheels of the Web economy. Internet advertising revenues topped $21 billion in 2007, about one-third the amount marketers spend on national broadcast and cable television, according to the Interactive Advertising Bureau (IAB) and the Robert Coen Insider’s Report. By 2011, that amount is projected to more than triple, to $62 billion, surpassing newspapers as the largest advertising medium, according to Veronis Suhler Stevenson’s 21st Communications Industry Forecast, which came out in August, 2007.
[...] Online sales rebound in 2007 for Mrs. FieldsInternetRetailer.com – Apr 9, 2008Fields is also reporting a rise in paid search engine revenue of $1. 9 million and a $700,000 increase in national accounts partners’ sales. Those gains were offset by a decrease in revenue of $1. 2 million from affiliate marketing due to a reduction in the number of affiliates from about 500 to 325, and a decline of $1. 1 million in catalog-driven sales, attributed to reduced circulation. Fields also operates the yogurt retailer TCBY.Related: Phorm in advanced talks with ISPs on adopting online advertising platf… [...]