The News Review:
- YouTube advertising will boost Google by 2011
- Agora to revise advertising revenue expectations
- Marketers say advertising in campaign had little effect
- Bionic Products Corp. Retains Boutique Public Relations and …
- SpongeTech(R) Delivery Systems, Inc. Scores Banner Advertising …
YouTube advertising will boost Google by 2011
guardian.co.uk, UK
In the last eight days the popular video-sharing site haslaunched four new ad formats, signed its first full-lengthvideo pact and even taken its first dip into e-commerce. Executives described most of the revenue-generatinginitiatives as experiments or beta tests, but analysts said thelong-awaited moves will increase Google’s revenue, though notin the near-term. Google rakes in about $5 billion in quarterly revenue,mainly from Web search advertising. Though Google doesn’t breakout YouTube’s revenue, analysts estimate it will make $200million to $250 million — a small percentage of the parent’srevenue — this year. “In terms of making meaningful high single-digits(percentage) revenue share that would be 2011,” said MartinPyykkonen, an analyst Wunderlich Securities. Investors are increasingly voicing worries about when theSan Bruno, California company, which Google paid $1. 65 billionfor in 2006, will start to deliver revenue and profits in linewith the potential of its huge visitor numbers — more than 330million worldwide users in August alone.
Related: Google investing profits in data centres
Agora to revise advertising revenue expectations
Gazeta.pl, Poland
The management board of the company believes that H2 will be poorer than last year and advertising revenues in newspapers will fall by 3-5 percent in comparison with 2007. “The situation on the financial markets and the macroeconomic situation are still unstable and thus we have no further information on this subject at present. Advertising revenue of Agora’s journals will be delivered along with Q3 and Q4 results,” said Urszula Strych, spokesperson of Agora. Analysts also suggest that the firm will have to revise its financial forecasts for 2008. Sources: Parkiet, Rzeczpospolita, Puls Biznesu (M.
Marketers say advertising in campaign had little effect
TheChronicleHerald.ca, Canada
The advertising and marketing in the 2008 federal election campaign included shots of young people urinating on the ground (message: there are better ways to mark your territory, go vote), gambling themes, poorly shot footage from a train and lots of families wringing their hands in worry. The parties spend millions feeding it to the electorate. Did it make a difference? We asked our Marketing Monitor panel to comment. Jennifer Ayotte, associate,Impact Communications Group Inc. There were a few positive ads but it didn’t take long for the claws to come out.
Bionic Products Corp. Retains Boutique Public Relations and …
MarketWatch
, “Additional
distribution channels recently announced have given Bionic Products
Inc. the opportunity to grow exponentially in the weeks and years to
come. With supply channels and ‘world renowned’ celebrities in place,
we have begun an aggressive marketing campaign using BWC’s sources as
well as many years of public relations and commercial advertising
expertise. ” For more information see YouTube Link:.
Related: Bloomberg.com: Investment Tools
SpongeTech(R) Delivery Systems, Inc. Scores Banner Advertising …
MarketWatch
3FM for every NY Islanders(R) home and traveling game. Finally, there will be a SpongeTech(R) Promotion Day, featuring free
promotional T-shirt giveaways, on a date yet to be determined. SpongeTech(R) COO Steven Moskowitz said, “In 2008, we have secured
advertising with almost every major sports team in New York. We will continue
to focus on getting our name and brand out to the biggest audience we can. We
are excited to have the NY Islanders(R) working with SpongeTech(R) and
grateful we can work together with the NY Islanders(R) organization in
benefiting a number of terrific charities. These advertisements will be an
effective way for SpongeTech(R) to better familiarize NY Islanders(R) fans
with our brand, encourage them to try our products, and experience our value.