The News Review:
- AAPT launches multi-million-dollar advertising campaign
- Advertising networks expand as companies reach out for a rapidly …
- Claire Beale On Advertising: Coming soon to a very small screen …
- Clients baulk at higher internet advertising fees
- Obama’s Record Month Provides Huge Advertising Edge
- Dodge Ram Challenge: truck advertising meets internet show
- Labour admits its advertising is misleading
AAPT launches multi-million-dollar advertising campaign
National Business Review, New Zealand
The push to lure consumers came after a self-imposed 18-month period of silence as AAPT bedded down its $A357 million ($NZ408 million) merger with Sydney-based PowerTel, The Australian newspaper reported. Under the new campaign, AAPT said it was introducing Australia’s first single-bill system for multiple services such as home phone, mobile and broadband. AAPT communications director Tahn Shannon said the telco was moving away from its previous cheap and cheerful position in a bid to claim new ground in the sector.
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Advertising networks expand as companies reach out for a rapidly …
Financial Times, UK
getElementsByTagName(“p”)[2]);}else {nl. insertBefore(tb,nl. getElementsByTagName(“p”)[0]);}}}}The growth of advertising networks, which aggregate online advertisements from several sites and sell them in bulk, has led to record-breaking investments from European venture capitalists this year, writes Tim Bradshaw. Advertising networks, such as AOL’s Advertising. com, have increased their share of the UK online display market to almost 50 per cent this year from 40 per cent last year, according to Enders, a research firm. Brendan Condon, international head of AOL’s advertising division, Platform-A, says the growth of networks reflects demand for mass reach from advertisers, many of which are still grappling with the fragmentation of online audiences. “The agency community is finding it increasingly challenging in the way they buy and plan media.
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Claire Beale On Advertising: Coming soon to a very small screen …
Independent, UK
I should tell you that they’re not real. They’re digireal: an advertising fiction spun into a plausible drama in which you can interact with the main characters. The campaign is called Supernova, and it’s all the work of Nokia’s agency Wieden & Kennedy, to promote Nokia handsets, but it’s also a totem for the mobile as the bedrock of modern communications, the portal of life. Because let’s be clear: mobile phones will become the most important commercial channel of the next generation. Of course, the very semantics of that sentence are misleading.
Clients baulk at higher internet advertising fees
NEWS.com.au, Australia
Most agencies are now paid directly by the client in fees, in a bid to make more transparent the payments agencies receive for the work they do. In the online world, Emitch and the Media Store have been among the few agencies to secure higher commissions from internet publishers, with Emitch typically charging 20 per cent and the Media Store charging 15 per cent. The issue was less important when online spending was small and any commissions were tiny, but online display advertising is growing by an estimated 20 per cent and is expected to be worth $1 billion by 2012. And as agencies and internet publishers increasingly use commissions as a bargaining chip in annual rate negotiations, advertisers are now warning agencies against the lure of directing ad spend only to those internet publishers that pay a higher commission. "Advertisers won’t stand for agencies putting their interests ahead of those of their clients," warned Collin Segelov, executive director of peak national advertiser group the Australian Association of National Advertisers. "To try and return commissions to their former glory as an agency commission would appear to turn the clock back to the days in which agencies were double agents that got paid twice," he said. "(If they want to be paid more) they should charge the client more, not fiddle it from the commission.
Obama’s Record Month Provides Huge Advertising Edge
Washington Post, United States
Barack Obama announced yesterday that he raised more than $150 million in September, obliterating previous fundraising records and giving him an enormous tactical advantage over Republican Sen. John McCain in the final weeks of the presidential campaign.
Dodge Ram Challenge: truck advertising meets internet show
The Inquisitr, Australia
The series is being backed up through extensive advertising, highlighting each team in the challenge. The first episode went live tonight, and although the tie-ins to the product dilute the show some what, the production quality is high, and it may just find a regular audience, at least among those people who like doing things with trucks. Preview clip below.
Labour admits its advertising is misleading
Scoop.co.nz (press release), New Zealand
- (AGENDA – 19Oct)”Helen Clark and Labour always knew their claims werecynical election-year rhetoric. Their only electionstrategy is to once again try to scare people away fromvoting National, and they are prepared to tell outrageouslies to do it. “”Now that her Finance Minister hasadmitted their claims are untrue, Helen Clark shouldwithdraw her false advertising immediately.