The News Review:
- What the budget means for advertising
- Why Is Jerry Yang Still in Charge?
- 12 Causes of Bad Brand Advertising
What the budget means for advertising
Sunday Business Post, Ireland
Catherine O’Mahony talks to key players. Ray Sheerin, managing director, Chemistry While the budget may look like it will have little direct effect on the advertising industry, it is likely that the indirect effects will be substantial. It’s a pull-in-the-horns budget, a tacit acceptance of the fact that we need to roll with the punches, rather than trying to fight our way out of our corner. Given the leadership that was shown in underwriting the banks, and even in calling an early budget, this is disappointing and somewhat surprising.
Related: Donors query slashed water supply budget
Why Is Jerry Yang Still in Charge?
Newsweek
Worldwide, Yahoo ranks third, behind Google and Microsoft, ComScore says. But lately Yahoo seems to stumble from one idea to the next, with no grand vision or plan. It’s trying to make an. It’s considering buying part of AOL from Time Warner.
Related: Smash hits
12 Causes of Bad Brand Advertising
Branding Strategy Insider, FL
Focusing on reach versus frequency. Assuming that business-to-business advertising is significantly different from consumer advertising (?It needs to be factual and informative, not emotional. Don?t forget, business decision-makers are people too. And people are ruled as much by their hearts as by their heads. Harding?s 1996 study of buyers in ten corporations demonstrated that corporate buyers overwhelmingly rely on personal and emotional reasons over rational ones in their purchase choice.