The News Review:
- Interstate Bakeries picks Grey New York for advertising
- SAIC Launches Advertising Campaign Showcasing ‘Smart People …
- HSBC Launches “Different Values” Advertising Campaign as the …
- Rentals.com Offers Reduced Advertising Rates for a Limited Timeto …
- Crittenden Advertising Travels with the PGA TOUR
Interstate Bakeries picks Grey New York for advertising
Bizjournals.com, NC
Grey Group said in a Monday release that its New York office had landed the contract. The agency will handle integrated communications, strategic planning, creative execution and other functions for Kansas City-based IBC’s bread brands, which include Wonder Bread, Home Pride, Beefsteak and Nature’s Pride. As part of the contract, Grey New York is developing a new brand advertising campaign, the release said. “Grey demonstrated a deep understanding of our consumers and the food category and presented us with a powerful creative idea that will resonate strongly with our customers and leverage our growth,” IBC CEO Craig Jung said in the release. Owen Dougherty, Grey’s chief communications officer, said in an interview that IBC intends to “significantly increase” advertising spending from previous years. IBC’s annual advertising spending has been about $10 million, according to Grey research. The plan to pump up ad spending comes on the heels of IBC (OTC: IBCIQ).
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SAIC Launches Advertising Campaign Showcasing ‘Smart People …
MarketWatch
The campaign is part of an overall branding initiative by the company. The theme of the campaign is “smart people solving hard problems. ”
“The campaign is designed to communicate the broad range of science and technology services and solutions we deliver to customers across government and industry, and how SAIC is helping to solve problems of vital importance to the nation and the world,” said Arnold Punaro, executive vice president of Government Affairs, Communications and Support Operations. The Richards Group of Dallas, Texas developed the creative concepts for the campaign that includes print ads in The Wall Street Journal, Government Executive and Defense News and 30-second television ads on The National Geographic Channel and local cable networks such as MSNBC, CNN and Fox News.
HSBC Launches “Different Values” Advertising Campaign as the …
MarketWatch
com are vehicles for marketers who want to make a strong and
immediate impact with an influential audience,”
says Larry Burstein, Publisher of New York Media. “People
expect to see things first in New York, and that’s
why HSBC chose to run this innovative campaign with us. ”
The “Different Values”
campaign will continue to roll out this fall in New York editions of
national magazines including Time, Newsweek, Vanity Fair, Vogue, GQ,
Harper’s Bazaar, Esquire, Smart Money, O,
Money Magazine and others, as well as in TV, transit and
outdoor advertising. The HSBC presence inside jet bridges and throughout
terminals at New York City’s JFK and
LaGuardia airports will be updated with “Different
Values” creative during the peak of the
holiday travel season. Notes to editors:
About HSBC
HSBC Bank USA, N. and its sister bank, HSBC National Bank USA, have
more than 460 bank branches throughout the United States, with about 380
in New York state; branches in California and Pennsylvania; and a
growing network of branches in Connecticut, Washington, D.
Rentals.com Offers Reduced Advertising Rates for a Limited Timeto …
MarketWatch
20, 2008
DETROIT, Oct 20, 2008 (BUSINESS WIRE) –
Rentals. com today announced a reduction in advertising rates for
property managers throughout the state of Michigan. For a limited time,
standard listings on Rentals. com for properties located in Michigan are
available for $19, featured listings for $39 and premium listings for
$59. Large metropolitan areas benefitting from this offer include
Detroit, Flint, Grand Rapids, Lansing and Ann Arbor, Michigan.
Crittenden Advertising Travels with the PGA TOUR
PR Web (press release), WA
; Scottsdale, Ariz. ; and Ponte Vedra Beach, Fla. as well as its new vacations website.
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