The News Review:
- Akamai Introduces Advertising Decision Solutions; Announces …
- McClatchy saw worst ad drop all year last month
- Steel Advertising & Interactive Hires Denise Waid As Creative …
- Azuki Systems Announces Breakthrough in Mobile In-Video …
- Doggett Advertising wins account
- Omnicom Group 3Q profit up 5.6 percent
- Gwinnett Braves Team Up With Adreka Advertising
Akamai Introduces Advertising Decision Solutions; Announces …
MarketWatch
The transaction, which is
subject to customary closing conditions, including the approval of acerno’s
stockholders, is anticipated to close later this quarter. The
acquisition is not expected to have a material impact on Akamai’s
normalized earnings* in 2008. The acquisition of acerno, a unique online co-operative of shopping and
purchase data for enabling more relevant online advertising, is expected
to greatly enhance Akamai’s Advertising
Decision Solutions, a new product line also being announced today. These
new Akamai solutions will enable online advertising businesses to boost
the performance of their online marketing investments by driving smarter
advertising decisions based on relevant audience segments. Real-Time Solution for Online Advertising Decision-Making
Akamai’s Advertising Decision Solutions are
designed to help buyers and sellers of online advertising create
attractive audience segments with the necessary scale to achieve better
results from campaigns and investments. acerno’s
powerful technology will complement the ability of Akamai’s
Advertising Decision Solutions to seamlessly incorporate real-time
anonymous Web browsing information with anonymous online purchasing data
from advertisers’ websites to present the most
relevant ad. In addition, Akamai’s Advertising
Decision Solutions can be enabled without costly and time consuming
implementation, leading to faster time to market and increased ad
revenue.
McClatchy saw worst ad drop all year last month
Forbes, NY
said Tuesday that declines in its advertising revenue picked up pace in September as the ad market took a beating from the ongoing credit crunch and other economic woes. McClatchy (nyse:.
Related: Teens face increased acne concerns this time of year
Steel Advertising & Interactive Hires Denise Waid As Creative …
MarketWatch
Waid brings more than 25
years of brand development, management and business experience to Steel. She will help the agency continue its strong growth through strategic
and visionary creative concepts for new and existing clients.
Azuki Systems Announces Breakthrough in Mobile In-Video …
MarketWatch
”
Interactive mobile media services enable consumers to efficiently
discover, experience, interact with, and share the information and
entertainment media they like with friends and colleagues. This is
done on a deeper level with the snackability that ClickZoom provides
– allowing consumers to go beyond simply breaking down rich media
into smaller, more consumable segments by letting them interact with
it, personalize it and socialize it through social networking sites
with which they’re already familiar. In doing so, Azuki has also
provided mobile advertisers with a whole new ability to provide
in-video advertising — monetizing media in a way that has never
before been possible. Despite the growth of display banner ads,
mobile video advertising has been plagued with a limited ad pool, a
manual process of targeting and stitching together pre-rolls, and the
impracticality of mobile mid-rolls. “As the mobile Internet continues to expand, mobile advertising
dollars have the potential to shape the mobile content market,” said
Jill Meyers, industry analyst – wireless, In-Stat. “Compelling ads
will benefit both advertisers and mobile users, with
attention-grabbing ads helping to increase brand recognition, provide
helpful information and, perhaps most importantly, deliver alongside
content that is highly relevant to the individual consumer.
Doggett Advertising wins account
Bizjournals.com, NC
The company’s most popular product is a line of polo shirts and knits. Georgia-based Hartwell also markets in-house embroidery and screen-printing. Financial terms of the agreement weren’t disclosed.
Omnicom Group 3Q profit up 5.6 percent
Forbes, NY
6 percent increase in third-quarter net income, buoyed by strength in its international business. 6 percent – Forbes.
Gwinnett Braves Team Up With Adreka Advertising
SYS-CON Media, NJ
Asthe Agency of Record for the team, Adreka Advertising will handle theproduction and media placements chores for the club. “Adreka’s successful track record with clients in metro Atlanta,specifically Gwinnett County, led to our decision to partner with the agencyfor our inaugural season in Gwinnett,” said Toby Wyman, Gwinnett BravesAssistant General Manager. “Additionally the agency has a proven ability totrack and measure a campaign’s success through their proprietary monitoringtechnology — ensuring our media budget is as efficient and effective aspossible. ” Adreka is tasked with taking the Gwinnett Braves branding concept intocreative production and placement for a campaign launching November 1.