The News Review:
- McClatchy Battles Advertising Slump
- Layoffs, disappointing results bedevil Yahoo
- Mobile advertising start-up AdMob lands funding, sees bright future
McClatchy Battles Advertising Slump
Wall Street Journal
posted the latest in a string of worsening advertising declines, kicking off what is likely to be a grim week of earnings reports from newspaper companies. The publisher of 30 daily newspapers including the Sacramento Bee and Miami Herald reported a 19% drop in third-quarter advertising sales. McClatchy reported net income of $4. 2 million, or five cents a share, compared with a year-ago loss of more than $1. 3 billion that was driven by an accounting charge.
Layoffs, disappointing results bedevil Yahoo
Globe and Mail, Canada
"A tie-up still makes sense," he said. "But it does face the same regulatory and cultural issues that it faced before. "Yahoo’s core business strength lies in conventional display advertising, which is sold primarily to large companies looking to run campaigns across the breadth of the search provider’s websites. These kinds of broad advertising campaigns are among the first to be cut by major advertisers – such as car manufacturers and financial services companies, two industries which are suffering greatly as a result of the credit crunch – in the event of a market downturn, said Jeffrey Lindsay, senior Internet analyst at Sanford C. Bernstein in New York. Yahoo is on tenterhooks while it waits to learn the fate of its proposed advertising partnership with Google, a deal that will see Yahoo run Google ads on some of its websites and was brokered as a way of thwarting Microsoft’s advances. It is now being reviewed by competition watchdogs in both the United States and Canada.
Mobile advertising start-up AdMob lands funding, sees bright future
Los Angeles Times, CA
But Omar Hamoui isn’t discouraged. He says his 80-person mobile advertising start-up, AdMob, reaches more consumers on their mobile phones than any of the major Internet portals or search engines. In September, AdMob ran more than 25 campaigns for brand advertisers including CoverGirl, Toshiba and Comedy Central. And it tripled the number of ads it served on a monthly basis, to 4.
Related: Swedish company investing $460M in Mobile