The News Review:
- Mobile advertising start-up AdMob lands funding, sees bright future
- Merix Pharmaceutical Corp. Settles False Advertising Litigation …
- Media Mayhem Inks Exclusive Advertising Agreement with Pop Culture …
Mobile advertising start-up AdMob lands funding, sees bright future
Los Angeles Times, CA
But Omar Hamoui isn’t discouraged. He says his 80-person mobile advertising start-up, AdMob, reaches more consumers on their mobile phones than any of the major Internet portals or search engines. In September, AdMob ran more than 25 campaigns for brand advertisers including CoverGirl, Toshiba and Comedy Central. And it tripled the number of ads it served on a monthly basis, to 4.
Related: Some Venture Firms Are Still Investing
Merix Pharmaceutical Corp. Settles False Advertising Litigation …
MarketWatch
22, 2008
BARRINGTON, IL, Oct 22, 2008 (MARKET WIRE via COMTEX) –
Merix Pharmaceutical Corp. , the Barrington, Illinois-based maker of
the over-the-counter cold sore treatment RELEEV(R), is pleased to
announce the settlement of its multi-court false advertising
litigation with global pharmaceutical giant GlaxoSmithKline. The dispute between the competitors lasted for more than three years,
with each party asserting that the other’s cold sore remedy
advertising claims constituted false advertising in violation of the
federal statute known as the Lanham Act. Glaxo began the litigation
by filing a federal lawsuit against Merix in New Jersey in early
2005. Merix followed by suing Glaxo in federal court in Chicago a
few weeks later. The exact terms of the settlement are
confidential. Merix founder and CEO Meryl Squires stated: “We are very pleased with
the settlement, which will allow us to grow our business with our
outstanding cold sore product.
Media Mayhem Inks Exclusive Advertising Agreement with Pop Culture …
MarketWatch
The agreement puts MMC into the exclusive position of
being the sole representation for advertising for the pop junkie site
effective immediately. com has become home to those who require not only
fascinating facts to fill their brains with, but also a place where
ideas are exchanged on the web site’s various
blogs, written by the likes of David K.