Advertising pushes down Gannett profits

The News Review:

- Advertising pushes down Gannett profits
- Gannett 3Q profits down 32 pct, signals job cuts
- UPDATE 2-Gannett profit falls short on weak advertising
- Green Earth Technologies Selects Grey for Advertising and Public …
- Posner Advertising Launches Marketing Program for Toll Brothers …
- McCain and Obama spending millions on advertising

Advertising pushes down Gannett profits
Bizjournals.com, NC 
01 per share, in the third quarter of 2007. The results include $23 million in pre-tax severance related to staff cuts. Revenues declined 9 percent to $1. 64 billion led by a nearly 18 percent drop in publishing advertising. Circulation revenue fell 3. 3 percent, while broadcast revenue—lifted by political advertising—rose 3.

Gannett 3Q profits down 32 pct, signals job cuts
The Associated Press 
As a bellwether, the publisher of USA Today isn’t immune from the revenue pressures on the industry. The migration of readers and advertisers started years ago. The weak economy compounded problems for newspapers as retailers, employers and real estate agents spend less on promotions and other advertising. Earlier in the week, The McClatchy Co. , The New York Times Co. and Journal Communications Inc. reported third-quarter earnings that beat Wall Street expectations after adjusting for one-time charges.

UPDATE 2-Gannett profit falls short on weak advertising
Reuters UK, UK 
newspaper publisher, posted lower-than-expectedquarterly profit on Friday, reflecting anemic print advertisingsales across the industry. Shares fell as much as 9 percent shortly after tradingbegan on the New York Stock Exchange, a move reflected by majorindices including the Dow Jones Industrial Average, whichdropped near 400 points after U. The results cap more than a week of stomach-churning addeclines at U.

Green Earth Technologies Selects Grey for Advertising and Public …
MarketWatch 
23, 2008

NEW YORK, Oct 23, 2008 (BUSINESS WIRE) –
Green Earth Technologies (Pink Sheets: GETG. PK), a leading green
consumer goods manufacturer, has selected Grey to support their
advertising and public relations programs. Alliance, Grey’s branded entertainment and
sports marketing agency, will manage the public relations, strategic
partnerships, trade shows, events, sports marketing and influencer
outreach for GET. Grey’s boutique advertising
arm, Gradient, will lead the creative efforts and media planning,
including digital, print and television. The agency teams include
members with extensive consumer product, automotive and environmental
account experience. GET produces G-Branded patent pending products that are made with
American-grown base oils and the power of nanotechnology to provide
superior performance.
Related: Green Earth Technologies Selects Grey for Advertising and Public …

Posner Advertising Launches Marketing Program for Toll Brothers …
MarketWatch 
Two Northside Piers features a contemporary glass facade designed by the award-winning FX Fowle architects and interiors by Stephen Alton Associates. It represents a new level of luxury on the Williamsburg waterfront, as well as a new iconic addition to Brooklyn’s waterfront and skyline. “While the market has slowed for some developers, the sales office here has been exceptionally busy, so much so that the sales team has asked for patience from buyers in returning calls. ”

Posner devised a new campaign to effectively re-position Northside Piers entirely so as to compete against a significant amount of new inventory on the market currently in Williamsburg. “The idea was to elevate Northside Piers’ status in such a way as to attract buyers who want premium, custom finishes, incredible views, services and amenities — all just a few minutes from Union Square on the L Train,” said Posner. The campaign included a brand new brochure, website and ad campaign spanning numerous media.

McCain and Obama spending millions on advertising
AsiaOne, Singapore 
Obama's latest ad offers an economic message – inviting potential voters to compare the tax plans of both candidates. Meanwhile, John McCain is up on air with an ad that uses a recent statement by Joe Biden, Obama's running mate, as a way to question Obama's readiness to be commander-in-chief. -Reuters
Duration: 1 min 17 sec.

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