The News Review:
- Posner Advertising Launches Marketing Program for Toll Brothers …
- MercadoLibre, Inc. Appoints Pablo Setuain as Vice President …
- Ahead of the Bell: Microsoft to post 1Q results
- Green Earth Technologies Selects Grey for Advertising and Public …
- European advertising slump takes toll on debt-laden Mecom
Posner Advertising Launches Marketing Program for Toll Brothers …
MarketWatch
Two Northside Piers features a contemporary glass facade designed by the award-winning FX Fowle architects and interiors by Stephen Alton Associates. It represents a new level of luxury on the Williamsburg waterfront, as well as a new iconic addition to Brooklyn’s waterfront and skyline. “While the market has slowed for some developers, the sales office here has been exceptionally busy, so much so that the sales team has asked for patience from buyers in returning calls. ”
Posner devised a new campaign to effectively re-position Northside Piers entirely so as to compete against a significant amount of new inventory on the market currently in Williamsburg. “The idea was to elevate Northside Piers’ status in such a way as to attract buyers who want premium, custom finishes, incredible views, services and amenities — all just a few minutes from Union Square on the L Train,” said Posner. The campaign included a brand new brochure, website and ad campaign spanning numerous media.
MercadoLibre, Inc. Appoints Pablo Setuain as Vice President …
MarketWatch
He initially oversaw the retail and marketplace business for Electronics & General Merchandise categories, and later on, led the Worldwide Business and Corporate Development finance team. Setuain was closely involved with the launch of the online advertising initiatives at Amazon. In his new position, Mr. Setuain will be responsible for leading and developing MercadoLibre’s advertising business. Along with his team, Mr.
Ahead of the Bell: Microsoft to post 1Q results
Forbes, NY
analyst Katherine Egbert in a recent note to investors. Microsoft’s big business customers buy Windows, Office and server licenses in bulk, and account for big slice of the company’s revenue. The company abandoned its pursuit of Yahoo Inc. in the quarter, vowing to invest in its own search and advertising operations in order to catch market leader Google Inc. But Microsoft was unable to boost search share in the quarter, and Yahoo’s grim earnings report Tuesday indicates that Web advertising revenues may be light. Analysts surveyed by Thomson Reuters expect profit of 47 cents per share on $14. 8 billion in revenue.
Green Earth Technologies Selects Grey for Advertising and Public …
MarketWatch
23, 2008
NEW YORK, Oct 23, 2008 (BUSINESS WIRE) –
Green Earth Technologies (Pink Sheets: GETG. PK), a leading green
consumer goods manufacturer, has selected Grey to support their
advertising and public relations programs. Alliance, Grey’s branded entertainment and
sports marketing agency, will manage the public relations, strategic
partnerships, trade shows, events, sports marketing and influencer
outreach for GET. Grey’s boutique advertising
arm, Gradient, will lead the creative efforts and media planning,
including digital, print and television. The agency teams include
members with extensive consumer product, automotive and environmental
account experience. GET produces G-Branded patent pending products that are made with
American-grown base oils and the power of nanotechnology to provide
superior performance.
Related: Water Innovations Alliance Launches to Support the Development of …
European advertising slump takes toll on debt-laden Mecom
guardian.co.uk, UK
These are thought to include four approaches for its Norwegian business, Edda Media, and talks about its Dutch subsidiary AD NieuwsMedia. German group Axel Springer is reported to be interested in Mecom’s 51% share of Presspublica, the owner of Polish daily newspaper Rzeczpospolita, and there are several possible bidders for Danish advertising agency SP3. Mecom said advertising revenue had dived 7. 2% in the three months to the end of September, falling everywhere except Poland. The decline in September was 9%, and this deterioration had set in for the rest of the year, the company warned. “A number of cost initiatives have been accelerated in recent months, but these will not be sufficient to offset the effect of lower advertising revenue,” Mecom said. Earnings before interest, tax, depreciation and amortisation would fall by about 10% below market expectations, the company added.