The News Review:
- Lucrative Alternatives to Online Advertising
- McClatchy Battles Advertising Slump
- Green Earth Technologies Selects Grey for Advertising and Public …
- Posner Advertising Launches Marketing Program for Toll Brothers …
Lucrative Alternatives to Online Advertising
BusinessWeek
Other companies are selling job listings, lists of prospective customers, and more. IMPENDING AD SLOWDOWNThe time is ripe. Online advertising is hitting its first rough patch in more than five years, creating troubles for many of the startups that count on ads for their revenues. In anticipation of reduced online ad spending, video sharing service Seesmic, adult-content startup Zivity, ad network AdBrite, which connects Web sites with advertisers, and others have started laying off staff. The coming ad slowdown is spurring new interest in once-spurned Web business models. “A lot of startups are scrambling to look beyond advertising,” says Reid Hoffman, chairman of the business networking site LinkedIn and an early investor in more than 50 Web companies, including Facebook and Digg. “In the pitches I see, people are saying, ‘Oh, we have a new plan that’s not advertising.
McClatchy Battles Advertising Slump
Wall Street Journal
posted the latest in a string of worsening advertising declines, kicking off what is likely to be a grim week of earnings reports from newspaper companies. The publisher of 30 daily newspapers including the Sacramento Bee and Miami Herald reported a 19% drop in third-quarter advertising sales. McClatchy reported net income of $4. 2 million, or five cents a share, compared with a year-ago loss of more than $1. 3 billion that was driven by an accounting charge.
Green Earth Technologies Selects Grey for Advertising and Public …
MarketWatch
23, 2008
NEW YORK, Oct 23, 2008 (BUSINESS WIRE) –
Green Earth Technologies (Pink Sheets: GETG. PK), a leading green
consumer goods manufacturer, has selected Grey to support their
advertising and public relations programs. Alliance, Grey’s branded entertainment and
sports marketing agency, will manage the public relations, strategic
partnerships, trade shows, events, sports marketing and influencer
outreach for GET. Grey’s boutique advertising
arm, Gradient, will lead the creative efforts and media planning,
including digital, print and television. The agency teams include
members with extensive consumer product, automotive and environmental
account experience. GET produces G-Branded patent pending products that are made with
American-grown base oils and the power of nanotechnology to provide
superior performance.
Related: Green Earth Technologies Selects Grey for Advertising and Public …
Posner Advertising Launches Marketing Program for Toll Brothers …
MarketWatch
Two Northside Piers features a contemporary glass facade designed by the award-winning FX Fowle architects and interiors by Stephen Alton Associates. It represents a new level of luxury on the Williamsburg waterfront, as well as a new iconic addition to Brooklyn’s waterfront and skyline. “While the market has slowed for some developers, the sales office here has been exceptionally busy, so much so that the sales team has asked for patience from buyers in returning calls. ”
Posner devised a new campaign to effectively re-position Northside Piers entirely so as to compete against a significant amount of new inventory on the market currently in Williamsburg. “The idea was to elevate Northside Piers’ status in such a way as to attract buyers who want premium, custom finishes, incredible views, services and amenities — all just a few minutes from Union Square on the L Train,” said Posner. The campaign included a brand new brochure, website and ad campaign spanning numerous media.