The News Review:
- Lawsuit seeks to block tough La. lawyer ad rules
- Financial turmoil catches up with online advertising
- Telstra boss plans to focus advertising message
- Exhibit focuses on cigarette advertising
- Nielsen, Spot Runner Launch Couture Advertising Hub
- McClatchy Battles Advertising Slump
- Google Advertising & Digital Marketing Weathers Credit Crunch
Lawsuit seeks to block tough La. lawyer ad rules
The Associated Press
lawyer ad rulesBy MICHAEL KUNZELMAN – 3 hours ago NEW ORLEANS (AP) — Personal injury attorney Morris Bart has spent millions of dollars to make “one call, that’s all” his familiar refrain for television viewers, but new lawyer advertising rules in Louisiana may ruin the return on his investment. Catchy phrases and mottos like Bart’s have been seen and heard on televisions across the country, prompting some states to silence what have been called deceptive, misleading ads that have eroded the industry’s reputation. Louisiana is the latest state to take action, preparing to implement some of the nation’s toughest rules on attorney advertising. But Bart, one of his competitors and a national consumer advocacy group have sued to block the rules from going into effect Dec. 1, claiming the new limits go too far. “You can regulate speech that is false, deceptive and misleading, but you can’t regulate taste,” he said. “When you put blanket bans on speech, you’re on dangerous ground.
Financial turmoil catches up with online advertising
International Herald Tribune, France
“Publishers are being much more flexible, because they're trying to attract the money,” said Nigel Morris, chief executive of Isobar, a digital advertising agency owned by Aegis Group, based in London. Until recently, attracting money to Internet advertising was hardly a challenge. With spending racing ahead at 30 percent-plus rates, everyone – from Web 2. 0 start-ups to the media giants of the offline world – was trying to get a bigger piece of the action. Some analysts said online advertising might even prove immune to the effects of the global credit crunch, as money flowed onto the Internet and out of newspapers, television and radio.
Telstra boss plans to focus advertising message
The Australian, Australia
module-subheader –> THE new head of Telstra’s marketing division says the brand can no longer afford to speak in 22 voices and must deliver a more consistent message. Amanda Johnston, the former marketing director of BigPond who was elevated to Telstra executive director of brands and marketing communications less than three months ago, said she was working to bring the model of marketing developed at BigPond to the rest of the business. Ms Johnston said Telstra’s advertising agency relationships would be based around a new group called "The Hub", which would strip out the middlemen between Telstra and its agencies. "The Hub is both the soul and the seed of our advertising and the Hub is the very focus of everything I’m trying to do at Telstra, to simplify and bring the BigPond model to the rest of the business," Ms Johnston told the Caxton Advertising conference in Queensland on the weekend. "It’s simplifying everything and shortening the lines of communication so we talk directly and pertinently to each other. "
She said the group was being developed so Telstra could streamline communications with its agencies, and, ironically, reduce the amount of meaningless talk taking place. "Quite frankly, there can be too much talking," she said.
Exhibit focuses on cigarette advertising
Houston Chronicle, United States
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The vintage ads claim cigarettes improve your disposition and aid your digestion. “Scientific tests” prove that Lucky Strikes and Chesterfields are milder than other cigarettes. Jackler said the intent of cigarette advertising is the same now as it was half a century ago — to induce people, especially young people, to smoke. “You’d make a big mistake if you said they were bad then and they’re good now,” he said. “The messages are exactly the same. ”
Faced with criticisms of their advertising campaigns, tobacco companies have said the ads are intended not to encourage kids to smoke, but to persuade adult smokers to switch brands.
Nielsen, Spot Runner Launch Couture Advertising Hub
IDEX Online, Israel
The Couture Advertising Hub is a website designed for couture-level designers and retailers to help them plan and launch advertising campaigns, while facilitating co-op and other marketing programs. “The Couture Advertising Hub simplifies the process of launching an advertising campaign – producing creative, outlining the media plan, reaching the appropriate segments, tasks that may pose barriers-to-entry to most independent jewelers,” Chris Casey, publisher at NJN said in a statement, noting that the Hub complements its efforts in communicating the benefits of integrated marketing to the industry. “With the country going through tough economic times, it’s now more important than ever for businesses to establish and reinforce their brand as consumers turn to the companies they trust most; and nothing helps build trust better than smart advertising,” said Kurt Weinsheimer, general manager of Local Marketing Services at Spot Runner. Through the Couture Advertising Hub, retailers of couture jewelry will be able to access advertising services that were previously too costly or complex to effectively utilize.
McClatchy Battles Advertising Slump
Wall Street Journal
posted the latest in a string of worsening advertising declines, kicking off what is likely to be a grim week of earnings reports from newspaper companies. The publisher of 30 daily newspapers including the Sacramento Bee and Miami Herald reported a 19% drop in third-quarter advertising sales. McClatchy reported net income of $4. 2 million, or five cents a share, compared with a year-ago loss of more than $1. 3 billion that was driven by an accounting charge.
Google Advertising & Digital Marketing Weathers Credit Crunch
PRarticle.com (press release), Canada
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Despite Google posting is its first ever quarterly decline in Ad revenue recently there is plenty of evidence that Google advertising spend and wider digital marketing mediums, most especially Google Adwords pay per click can and is well placed to prosper where more traditional advertising mediums are in trouble. In the year when digital advertising spend is expected to exceed TV for the first time there are considerable pointers highlighting how digital marketing with Google advertising as the flagship example will become increasingly important to advertisers from small business marketing managers to large corporate brands. Andy Maclean, MD of Open Eye Marketing says “recent surveys indicate a significant percentage of the general public still say their retail spending is unaffected by current conditions. Whats more we know that many leading retail sites such as Pricerunner and Kelkoo have seen significant recent traffic volume increases which indicates not only is the public more likely to buy online than ever but also they are being much more savvy by using such price comparison websites. Furthermore I fully expect this Christmas to see another record breaking year for online sales as it continues to steal sales volumes away from the high street.
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