The News Review:
- Research and Markets: Internet Advertising Market Assessment 2008 …
- Publicis reports UK advertising decline
- Cliff Freeman & Partners Receives Two Television Restaurant …
Research and Markets: Internet Advertising Market Assessment 2008 …
MarketWatch
The growth in the take-up of Internet packages, coupled with the growing
penetration of broadband, continues to be a main driver of the market
for Internet advertising. Internet advertising remained the
fastest-growing advertising medium in 2007, with expenditure on Internet
advertising continuing to rise. Paid-for search marketing — first adopted in
2001, largely by online businesses in the travel and finance sectors —
continues to be an increasingly important element within the Internet
advertising mix. It is popular with media buyers because it is simple
and its success is easily measurable. A turf war and consolidation have been experienced in the Internet
advertising industry from 2006 to 2008. Large, traditional agencies are
acquiring assets to build their presence and compete with small,
independent agencies that have emerged in the early 2000s.
Related: Research and Markets: A Report on Wealth Management in the Nordic …
Publicis reports UK advertising decline
guardian.co.uk, UK
uk,
Tuesday October 28 2008 11. 34 GMT
Publicis Groupe today reported better than expected third quarter organic growth of 3. 9%, but admitted the advertising sector had hit a “turbulent zone” with declines in the UK, Germany and Spain. Publicis, the world’s third-largest advertising company, reported organic revenue growth of 4. 9% for the first nine months of the year, but the firm’s chairman and chief executive, Maurice Levy, said it was clear the advertising industry had hit “troubled times”. “The financial situation caused a limited impact in the second quarter and a stronger impact in the third quarter,” he said.
Cliff Freeman & Partners Receives Two Television Restaurant …
MarketWatch
The campaign
complemented our DNA, broke through the clutter and performed well
against our objectives. Bonefish Grill is honored by this
recognition. ”
The 2008 Restaurant Advertising Awards are the only honors
specifically recognizing advertising excellence in the restaurant
industry. Award categories are ranked by total system-wide sales, so
entries are judged against restaurant operations of a similar size. A
panel of leading advertising, production, media and creative
executives judge all campaigns and commercials. The winners are
selected on the basis of creativity, originality and effective use of
the advertising medium. ABOUT CLIFF FREEMAN & PARTNERS:
Cliff Freeman and Partners (CF&P) is a full service advertising
agency headquartered in New York City.