The News Review:
- Obama’s advertising time on TV includes a block on Spanish …
- Cliff Freeman & Partners Receives Two Television Restaurant …
- Mobile Marketing Association Publishes Updated Global Mobile …
- Analyst Actions: Choice Hotels, Buffalo Wild Wings, Lamar Advertising
- Steel Advertising & Interactive Continues Rapid Growth, Hires …
- ExpertHub Re-Launches Technology Platform and Advertising Network …
- Research and Markets: Internet Advertising Market Assessment 2008 …
Obama’s advertising time on TV includes a block on Spanish …
Kansas City Star, MO
Obama’s advisors will not confirm specific numbers but say the campaign will meet or surpass that figure by Nov. "Certainly Obama can outspend us, but that doesn’t necessarily win elections, and what we are banking on is that the Latino vote is not for sale. She said the campaign is being more "strategic" with its Spanish-language ad buys because of its more limited funds.
Cliff Freeman & Partners Receives Two Television Restaurant …
MarketWatch
The campaign
complemented our DNA, broke through the clutter and performed well
against our objectives. Bonefish Grill is honored by this
recognition. ”
The 2008 Restaurant Advertising Awards are the only honors
specifically recognizing advertising excellence in the restaurant
industry. Award categories are ranked by total system-wide sales, so
entries are judged against restaurant operations of a similar size. A
panel of leading advertising, production, media and creative
executives judge all campaigns and commercials. The winners are
selected on the basis of creativity, originality and effective use of
the advertising medium. ABOUT CLIFF FREEMAN & PARTNERS:
Cliff Freeman and Partners (CF&P) is a full service advertising
agency headquartered in New York City.
Mobile Marketing Association Publishes Updated Global Mobile …
SYS-CON Media, NJ
bwtextalignright {text-align: right}. bwverticalaligntop {vertical-align: top}. bwwhitespacenowrap {white-space: nowrap}–> The Mobile Marketing Association (MMA) (.
Analyst Actions: Choice Hotels, Buffalo Wild Wings, Lamar Advertising
BusinessWeek
He maintains a market perform opinion on the stock. CARIS DOWNGRADES LAMAR TO BELOW AVERAGE FROM ABOVE AVERAGECaris analyst David Miller says ahead of Lamar Advertising’s (. 6, he’s performed yet another round of checks with proprietary sources within the media buying community; he has discovered, literally within the last 10 days, that business has – in the words of one buyer – “fallen off the cliff.
Related: Court blocks market auction
Steel Advertising & Interactive Continues Rapid Growth, Hires …
Earthtimes (press release), UK
the branding and advertising unit of SteelSMBology, announced today the addition of Marissa Telford as an account services coordinator and Robert Christopher Finger as a copywriter. Marissa Telford, an advertising major in the University of Texas Media Sequence and the Business Foundations Program, was hired after an internship with Steel in the summer of 2008. With a rapidly growing client base, Telford was brought on staff to support the Bio-Medical Services, International Tap Association and Tapestry Dance Company accounts, among others. “After seeing the leadership and responsibility Marissa demonstrated during her internship, we knew that she was a valuable asset to Steel,” said Kirsten Cutshall, president of Steel Advertising & Interactive.
ExpertHub Re-Launches Technology Platform and Advertising Network …
MarketWatch
“The current solutions to help consumers find a local lawyer either
overwhelm the consumer with long lists of lawyers similar to phone
book listings, or auction off the consumer to the highest bidder,”
said Steve Lombardi, President and CEO of ExpertHub. “Our approach
filters the lawyers for consumers and presents the consumer with just
a short list of qualified attorneys to choose from. Lawyers benefit
through our advertising network by being able to connect with
consumers across thousands of websites, instead of just one or two. ”
By selecting the types of cases and the geographic radius that they
serve, law firms of all sizes are able to tap into the tens of
thousands of legal inquiries generated each month by the ExpertHub
network. Consumers find websites in the ExpertHub network through
major search engine queries or by typing the domain name directly. “All of our sites are highly optimized to rank in the top positions
within the major search engines. Once on our site, the consumer
completes a profile of their case and is matched with the right
attorneys.
Research and Markets: Internet Advertising Market Assessment 2008 …
MarketWatch
The growth in the take-up of Internet packages, coupled with the growing
penetration of broadband, continues to be a main driver of the market
for Internet advertising. Internet advertising remained the
fastest-growing advertising medium in 2007, with expenditure on Internet
advertising continuing to rise. Paid-for search marketing — first adopted in
2001, largely by online businesses in the travel and finance sectors —
continues to be an increasingly important element within the Internet
advertising mix. It is popular with media buyers because it is simple
and its success is easily measurable. A turf war and consolidation have been experienced in the Internet
advertising industry from 2006 to 2008. Large, traditional agencies are
acquiring assets to build their presence and compete with small,
independent agencies that have emerged in the early 2000s.