The News Review:
- Leading Sites to Sell Local Advertising in Orange County and San Diego
- Mall Advertising Test Shows 38 Percent Sales Lift for Marketers …
- Remy Martin(R) Launches Creative New Advertising Campaign
Leading Sites to Sell Local Advertising in Orange County and San Diego
MarketWatch
29, 2008
STAMFORD, CT, Oct 29, 2008 (MARKET WIRE via COMTEX) –
Locale Media, the local advertising network, announced that the
company has established a local sales presence to sell local display
advertising in Orange County and San Diego. Locale Media sells local, display advertising on major media brands
including the online properties of TV networks, magazines,
newspapers, and lifestyle brands. “Local, luxury brands need visual forms of advertising,” said Bhu
Srinivasan, CEO of Locale Media. “We are able to deliver big, display
ads targeted at local zip codes on some of the best sites on the
Internet. ”
With Locale Media, local advertisers in Orange County and San Diego
can target young mothers in Rancho Santa Fe, food and wine aficionados
in La Jolla, or home and garden enthusiasts in Newport Beach.
Related: CORRECTING and REPLACING Smith Micro Software Recognized as One of …
Mall Advertising Test Shows 38 Percent Sales Lift for Marketers …
MarketWatch
They are also finding that, compared to other forms of promotional vehicles which can take weeks or months to produce, Adspace can create and have an ad playing on the network within a day or two. ”
“Mall shoppers expect to see sale information on the Adspace Smart Screens because the network’s editorial content is designed to showcase some of the best deals in the mall each week,” noted Warren Christopher, Adspace editorial director. “Mall retailers can take advantage of this promotional medium by advertising their best sale items, right at the point of purchase, in a way that is consistent with their branding message. ”
One of the biggest issues facing potential mall advertisers is the perception that mall traffic has fallen dramatically in the face of higher oil prices and the reeling economy. According to Shoppertrak’s Mall National Retail Traffic Index (NRTI) measure, enclosed mall common area traffic was essentially flat for the first half of 2008 versus 2007, declining a modest 0. In July, with the price of oil accelerating to an all-time high, enclosed mall traffic declined 3.
Remy Martin(R) Launches Creative New Advertising Campaign
MarketWatch
Remy Cointreau USA, Inc. (RCUSA), a leading Wine & Spirits U. Importer, today announces the launch of a new marketing campaign for Remy Martin, the leading luxury cognac producer in France and the United States, with their out-of-home advertising in the New York, Los Angeles, Atlanta, Chicago, and Miami markets.