The News Review:
- Insurance Marketing and Advertising Conference Upcoming Keynoter …
- A big name in advertising with a big idea
- Timeshare Advertising Leader, Sell My Timeshare NOW, Positioned …
- FROM ADVERTISING SECTION
- SMS Advertising for Non-Mobile Products Grows as Mobile is …
Insurance Marketing and Advertising Conference Upcoming Keynoter …
MarketWatch
, Oct 31, 2008 (BUSINESS WIRE) –
Steven Schreibman, who helped launch Nationwide’s
“Life Comes at You Fast”
and other high-profile marketing campaigns, urges insurance marketers to
leverage the power of viral marketing in the latest edition of the
Insurance Marketing Podcast, available online as downloadable audio. Schreibman is a keynote speaker at the Insurance Marketing and
Advertising Summit, set for Thursday, November 6, at the Marriott
Marquis in New York City. For information and registration, visit.
A big name in advertising with a big idea
Reuters UK, UK
But it seems Jim Stengel, the former P&G global marketing head, figures he can make something big out of the small company he’s launching on Monday, Jim Stengel LLC. Indeed, in the release announcing the new venture, which wasn’t a very well-kept secret, he says the goal of the company is “to accelerate a movement to deeply rethink and transform the roles and meaning of marketing and branding. ”Now that’s big. Basically, Stengel’s philosophy is that marketing should be purpose-based, meaning advertising should address the fundamental question of how a company helps make a customer’s life better.
Timeshare Advertising Leader, Sell My Timeshare NOW, Positioned …
MarketWatch
31, 2008
DOVER, NH, Oct 31, 2008 (MARKET WIRE via COMTEX) –
The global leader in advertising and marketing vacation ownership
resales and rentals, Sell My Timeshare NOW, is preparing for an
increased demand in shared ownership vacation products in the
international marketplace. Coming off their participation two weeks ago at the Organisation for
Timeshare in Europe (OTE) Forum 2008 in Madrid and presently
attending the Canadian Resort Development Association (CRDA) Annual
Conference, executives for the timeshare resale advertising company
are committed to increasing their services and their offerings to the
international consumer. Jason Tremblay, the company’s CEO and founder, explains, “Timeshare
sales in Europe have lagged behind those in the U. , but with better
consumer protections, the sale of new units and of resales will take
off.
FROM ADVERTISING SECTION
San Jose Mercury News, USA
BMW will introduce an electric version of its iconic Mini at the Los Angeles auto show in November. Equipped with a 572-pound lithium-ion battery, the Mini E reportedly has a range of 150 miles after an eight-hour charge. Its electric heart beats out 204 horsepower and pound-feet of torque, which should be plenty to make it fast (the run to 60 mph should take about eight seconds and the top speed has been limited to 95 mph. The entire car weighs in at slightly more than 3,200 pounds and regenerative braking is used to extend the range (brake energy charges the battery pack).
SMS Advertising for Non-Mobile Products Grows as Mobile is …
MarketWatch
Overall, slightly fewer Europeans report receiving an SMS
ad, with a decline from 112 million in August 2007 to 110 million in August
2008. Advertisements for restaurants and food also boast
the highest level of response, with 16 percent of those receiving an advert
for a restaurant responding and 13 percent of those receiving an offer for
food, such as grocery coupons, responding. Meanwhile, the number of consumers
responding to an offer for a mobile product or service remained flat, at four
percent. “While the majority of SMS adverts are still for mobile products and
services, the mix is beginning to shift toward consumer goods and services,”
observed Alistair Hill, analyst, comScore. “Mobile advertisers are beginning
to show a higher level of sophistication in their targeting efforts, as the
targeting criterion is no longer ‘has mobile phone’ but is based on knowledge
of consumers’ tastes and behaviors.
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