The News Review:
- New Products, Advertising Models Needed To Keep Quality Journalism …
- Leading Sites to Sell Local Advertising in Orange County and San Diego
- Arizona Proposition 202 Flunks Truth in Advertising Test
- CBS reports $12.5bn loss amid fall in advertising
- Orange rules out using Phorm’s targeted advertising technology
New Products, Advertising Models Needed To Keep Quality Journalism …
MarketWatch
Supporting quality reporting and investigative projects is the essential piece of what the company is doing, she said, but it is only one piece. “The vision for the Register as a regional information center is knowing the household, knowing the players in it, and layering products and services that are both digital and print,” Hollingsworth said. She said she is seeing a split between news and advertising, and advertising is not following news to the Internet. Advertisers want to reach people where they are active, through information that connects to their lifestyles, she said. But the company cannot give up its core responsibility in civic engagement and watchdog journalism. “I am protecting with my life all I can right now the number and the depth of investigative reporting that the Des Moines Register is built upon and is our mission and value,” she said. Hollingsworth was speaking at one of the National Press Club’s forums on “The First Amendment, Freedom of the Press and the Future of Journalism” the Club is holding around the country to mark its 100th anniversary.
Leading Sites to Sell Local Advertising in Orange County and San Diego
MarketWatch
29, 2008
STAMFORD, CT, Oct 29, 2008 (MARKET WIRE via COMTEX) –
Locale Media, the local advertising network, announced that the
company has established a local sales presence to sell local display
advertising in Orange County and San Diego. Locale Media sells local, display advertising on major media brands
including the online properties of TV networks, magazines,
newspapers, and lifestyle brands. “Local, luxury brands need visual forms of advertising,” said Bhu
Srinivasan, CEO of Locale Media. “We are able to deliver big, display
ads targeted at local zip codes on some of the best sites on the
Internet. ”
With Locale Media, local advertisers in Orange County and San Diego
can target young mothers in Rancho Santa Fe, food and wine aficionados
in La Jolla, or home and garden enthusiasts in Newport Beach.
Related: Study prioritizes protecting water supply
Arizona Proposition 202 Flunks Truth in Advertising Test
MarketWatch
Over the strong objections and large sums of money spent by the Chamber of Commerce and other business interests to defeat Proposition 200 in 2004, Arizona voters enacted strong measures to hold businesses accountable. So why would the very same people who fought Proposition 200, and who opposed the mandatory use of E-Verify to prevent the hiring of illegal aliens, suddenly be behind Proposition 202, a ballot initiative they call The Stop Illegal Hiring Act?
The answer is simple. Proposition 202 is an act of deception, not an act to stop the hiring of illegal aliens. Even the state’s leading newspaper, the Arizona Republic, editorialized on October 27, “Proposition 202 is dubbed the Stop Illegal Hiring Act.
CBS reports $12.5bn loss amid fall in advertising
Financial Times, UK
5bn loss in its third quarter, triggered by a $14. 12bn impairment charge, as a dramatic decline in advertising revenue hurt its television, radio and outdoor divisions. Although national advertising is not “falling off a cliff”, said Leslie Moonves, CBS chief executive, declines in ad sales in its local television division will force the broadcaster to cut expenses deeper. “We’ll continue to right-size our business,” Mr Moonves said. Earlier this month, National Amusements, the entity that owns movie theatre chains and media mogul Sumner Redstone’s controlling interests in CBS and Viacom, was forced to sell $233m in the two companies’ non-voting stock to avoid violating debt covenants, sparking speculation Mr Redstone would be forced to sell off either company completely. One bright spot in the quarter was CBS’ publishing division, where revenue rose 5 per cent to $225m, helped by journalist Bob Woodward’s best-selling book The War Within. Digital revenue rose 6 per cent, due to 12 per cent growth in internet display advertising.
Orange rules out using Phorm’s targeted advertising technology
Financial Times, UK
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