The News Review:
- Barack Obama beats John McCain in the advertising spending war yet …
- Santa Rosa Press Democrat to cut newsroom jobs
- Insurance Marketing and Advertising Conference Upcoming Keynoter …
Barack Obama beats John McCain in the advertising spending war yet …
Los Angeles Times, CA
In the Reno market ? the place where experts on both sides believe the race for Nevada will be determined — McCain aired 410 ads to Obama?s 500. McCain and the RNC outspent Obama in North Carolina and Iowa. Professor Ken Goldstein, director of the Wisconsin Advertising Project, said in a statement that ?the spending is hugely unequal and in some cases, the Obama campaign has massive advantages. ? McCain and the RNC spent $2. 9 million in Florida. 6 million in Florida.
Related from Barack OBama supporters in Sierra Leone express dismay at …
Santa Rosa Press Democrat to cut newsroom jobs
San Jose Mercury News, USA
—The Press Democrat of Santa Rosa is cutting 16 jobs, including 10 newsroom positions, to reduce expenses amid declining advertising and a deteriorating economy. Publisher Bruce Kyse told employees Friday that the newspaper could not support as many employees because of the decline of classified advertising and the loss of retail advertisers such as Mervyns and Linens ‘n Things. After the cutbacks, the newsroom will have about 70 positions, down about 30 percent from its high four years ago. The Press Democrat is owned by The New York Times Co. ——— Information from: The Press Democrat,.
Insurance Marketing and Advertising Conference Upcoming Keynoter …
MarketWatch
, Oct 31, 2008 (BUSINESS WIRE) –
Steven Schreibman, who helped launch Nationwide’s
“Life Comes at You Fast”
and other high-profile marketing campaigns, urges insurance marketers to
leverage the power of viral marketing in the latest edition of the
Insurance Marketing Podcast, available online as downloadable audio. Schreibman is a keynote speaker at the Insurance Marketing and
Advertising Summit, set for Thursday, November 6, at the Marriott
Marquis in New York City. For information and registration, visit.