The News Review:
- New Akamai Service Enables Online Publishers to Better Monetize …
- CQ Advertising Announces Strategic Hires and Key Promotions
- Lamar Advertising Company Files Universal Shelf Registration Statement
New Akamai Service Enables Online Publishers to Better Monetize …
MarketWatch
-based
Akamai customers. As part of the Company’s recently announced
Advertising Decision Solutions line, Insight for Publishers enables
online content providers to more easily identify in real-time and sell
their most valuable audiences across their owned and operated
properties. Unlike other ad targeting solutions, Insight for Publishers
can be enabled without costly and time consuming manual page changes,
leading to faster time-to-market and stronger ad revenue strategies. “Akamai is helping our customers act on
valuable audience intelligence right away–
enabling publishers to provide advertisers with better access to
meaningful consumer segments, thus driving increased advertising revenue,”
said Mike Afergan, Akamai’s CTO and senior
vice president of Advertising Decision Solutions. “Providing
a quick and easy way to gain in-depth knowledge about a site’s
audiences, from simple browsing activity to sophisticated custom
behaviors, this service provides valuable cross-site audience
intelligence for publishers to make smart advertising decisions. ”
Quick, Seamless Implementation Reduces Time-to-Readiness, Improves ROI
Insight for Publishers enables customers to use their existing Akamai
configuration to package and sell audience segments.
Related from Prmonster: PR firm brings message online
CQ Advertising Announces Strategic Hires and Key Promotions
MarketWatch
, the nation’s premier provider of news, analysis and information on Congress, politics and public policy, today announced that Holly Maine will be returning to CQ on November 3, 2008, as director, CQ Digital Media. CQ also announced the promotion of Constance Witherspoon to director, CQ Events and Advertising Marketing; and the hiring of Emily Akhtarzandi as advocacy advertising manager. “Under Victoria Lion Monroe’s leadership, we continue to take steps to strengthen the best advertising team in our market,” said CQ Publisher and Senior Vice President, Keith White. “We are thrilled about these additions because they position us for steeper growth, and they bolster our ability to offer highly integrated packages that include print, online and events. ”
Maine will lead the company’s efforts to maximize advertising sales revenue for CQ. com, the premier subscriber site for congressional news and legislative tracking, and CQ Politics, the leading free political Web site.
Lamar Advertising Company Files Universal Shelf Registration Statement
MarketWatch
Securities and Exchange Commission
(SEC). This registration statement was filed to replace the Company’s
existing universal shelf registration statement on Form S-3, which will
expire on December 1, 2008. It has been the Company’s
longstanding policy to maintain a universal shelf registration statement
at all times.