The News Review:
- Edgetech International, Inc., Launches a South Florida Print …
- Get a Deep Insight into the Mobile Media Advertising Opportunities …
- Frame Media Announces Advertising Test With IPG’s Initiative …
- Sigma Systems Joins CableLabs Interoperability Testing for …
Edgetech International, Inc., Launches a South Florida Print …
MarketWatch
4, 2008
LAUDERDALE BY THE SEA, FL, Nov 04, 2008 (MARKET WIRE via COMTEX) –
Edgetech International, Inc. (together with its wholly-owned
subsidiary, “Edgetech” or the “Company”) (PINKSHEETS: EGIL) is
pleased to announce that it has launched a South Florida Advertising
and Product Awareness Campaign. Through a strategic combination of
print advertising, street team demonstrational events, and event
sponsorships, the Company has now created a buzz for The PC Edge in
the South Florida Marketplace that is driving sales to our retail
partner locations. Through this relationship we are featured in a quarter page ad, with
specific store listings that we have the ability to change
frequently, therefore giving us the ability to drive customers to our
retail locations. By becoming the official sponsor of the New Times
Street Team, we have another avenue to expose the public to our
product, but with the ability to have it as an in-person
demonstration at events. “The PC Edge” is the Fastest Mobile Internet Device which delivers
High Speed Internet Access, displaying full HTML web pages, graphics
and java script.
Get a Deep Insight into the Mobile Media Advertising Opportunities …
MarketWatch
html
Personal, always on, ubiquitous and connected, mobile has the potential
to become a potent advertising medium. However, some factors are slowing
down the development of the market. The report provides basic metrics
relevant to the take-up of mobile advertising and gives an overview of
the players involved in its value chain. The report then provides a
recap of recent consolidation and funding in the industry, before
providing analysis and forecasts for advertising tied to four mobile
content types: TV, VoD, user-generated content and games. It also
examines advertising within search and communication services, and
provides insight on operators’ strategies.
Frame Media Announces Advertising Test With IPG’s Initiative …
MarketWatch
Initiative Innovations sees FrameChannel as a unique media format –
utilizing what could be considered a 4th screen in the home. With
advertisers and media companies looking for new ways to connect with
consumers, the emergence of wireless digital picture frames offers a
new medium for brands to explore as the channel continues to grow. “FrameChannel is gathering a large and diverse content library and is
thrilled to partner with Initiative to test display advertising and
branding opportunities using FrameChannel,” said Alan Phillips,
Co-Founder of Frame Media. “We strongly believe that digital frames
are a great opportunity for advertisers to extend their reach in
unique and compelling ways. ”
Marc Simons, Manager at Initiative Innovations said, “In the sandbox
of emerging media, FrameChannel shows immense promise. Wireless
digital picture frames will continue to be a hot holiday gift item,
and we’ll start to see explosive growth as prices come down and the
technology advances. Frame Media is pioneering this space and we are
excited to be participating in the development of this medium.
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Sigma Systems Joins CableLabs Interoperability Testing for …
MarketWatch
4, 2008
TORONTO, Nov 04, 2008 (BUSINESS WIRE) –
Sigma
Systems, an industry leader in the creation and fulfillment of
advanced IP and next-generation services for operators, announced today
that it has been selected to participate in CableLabs’
upcoming Interoperability Testing for Advanced Advertising from November
10-14, 2008. The company will team up with leading vendors to focus on
the development of advanced
advertising solutions for MSOs, specifically: advanced
advertisement, content specific ad-insertion, and addressable
ad-insertion (client insertion). “Sigma is putting a heavy focus on the
enablement of advanced advertising and the delivery of next-generation
multimedia services for MSOs,” says Brian
Cappellani, CTO of Sigma Systems. “This
project demonstrates our solution’s
interoperability with leading vendors and our capabilities in the area
of the Subscriber Information System (SIS), as defined by the SCTE 130
standards. ”
The driver for the CableLabs-sponsored initiative is to evaluate the
market readiness and interoperability compliance of advanced advertising
applications and equipment that pertain to industry standards such as
SCTE 130, DVS766, SCTE 118, and CableLabs ADI (1.