The News Review:
- Google calls off proposed search advertising deal with Yahoo
- Research and Markets: This Invaluable Co-Op Advertising Programs …
- Mobile Advertising and Marketing is an Extensive Report Analysing …
Google calls off proposed search advertising deal with Yahoo
Computerworld, MA
today announced that it is ending its effort to forge a search advertising. After four months or wrangling with advertisers and government regulators who voiced competitive and antitrust concerns about the deal, the company said.
Research and Markets: This Invaluable Co-Op Advertising Programs …
MarketWatch
researchandmarkets. When it comes to getting the most for your advertising dollar,
co-operative advertising can be your most powerful, revenue-generating
opportunity. More retailers and manufacturers are using this effective
tool to get increased product exposure–at less
cost. Media and advertising professionals are employing co-op programs
to increase ad space and boost revenue. The Co-op Advertising Programs Sourcebook is the essential link between
manufacturers subsidizing advertising programs, retailers who need to
stretch their ad dollars, and media and sales representatives looking to
sell more advertising. This industry “Bible” lists 4,000 available co-op
programs in 52 different product classifications.
Mobile Advertising and Marketing is an Extensive Report Analysing …
MarketWatch
researchandmarkets. How to transform the mobile handset into an advertising platform? As the
global number of mobile subscribers approach 4 billion, there is no
question regarding the potential reach of the mobile medium. Yet
advertisers, agencies and telecom industry players are still searching
for the winning formula that will unlock the market. Learn more in the
second edition of this 100 page report in Berg Insight’s VAS Research
Series. This strategic research report from Berg Insight provides you with 100
pages of unique business intelligence and expert commentary on which to
base your business decisions. This report will allow you to:
– Identify tomorrow’s most profitable advertising opportunities in the
mobile space.
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