The News Review:
- Advertising in an Age of Distrust
- Majority of Small & Midsize Businesses Fail to Track Search …
- How bad is advertising? Think 1950s
Advertising in an Age of Distrust
MarketWatch
You just can’t stop
communicating with your customers. If you are not reaching your customers,
you need to find new ways to communicate and build rapport with them. We are
on the edge of an exciting time in advertising, where the possibilities are
endless, and affordable with new media. Along with this, new media provides
the ability to capture ROI data quickly and be able to respond and react
accordingly. For example, if a company is trying to reach a young adult male
audience, a new advertising option is product placement that is part of an
electronic game. We’re also seeing mobile media applications that provide
instant coupons for loyal customers that are traveling near a point of
purchase.
Majority of Small & Midsize Businesses Fail to Track Search …
MarketWatch
However, over 50% of small and midsize
businesses fail to properly track successes, or “conversions,”
resulting in wasted marketing investment and lost opportunity. This is
according to a sample of over one thousand U. search-advertising
accounts analyzed by (.
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How bad is advertising? Think 1950s
Reuters
But just how bad is a matter of debate — every new piece of research marks another downward revision to the advertising outlook. Case in point is Citi’s Catriona Fallon, who issued a new report saying that U. advertising spending would drop by 1.