The News Review:
- Dentsu: ‘Tis Not The Season For Advertising
- Mobile Advertising Company MoJiva Receives Series A Funding From …
- Will Facebook’s Apps Contest Jumpstart Its New Advertising Strategy?
Dentsu: ‘Tis Not The Season For Advertising
Forbes, NY
But some analysts remain worried that the firm will fall short of target in the second half as well. Still, a bleak outlook did not prevent the Japanese giant–long itching to expand overseas–from gunning for U. boutique ad firm McGarry Bowen.
Mobile Advertising Company MoJiva Receives Series A Funding From …
MarketWatch
MoJiva fits this description
perfectly because it brings a sophisticated and innovative service
together with a simple user experience in order to drive monetization
on the mobile web. ”
CEO Brings Deep Experience in Digital Advertising
The company also announced its selection of David Gwozdz as its chief
executive officer. Gwozdz was on the founding team of DoubleClick,
the internet advertising solutions company acquired by Google for $3
billion in March 2008. Gwozdz devised and implemented DoubleClick’s original media sales
products and strategies and built multiple industry-leading sales
teams. He also founded one of the first online ad networks, Hot Link
Media, in 1995. Gwozdz recently came from Phorm, a behavioral
advertising company. “What MoJiva has created, combined with the recent advances in mobile
browsing devices, I believe will be the catalyst to literally propel
the mobile advertising world to levels that rival the online ad
market,” said MoJiva’s Gwozdz.
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Will Facebook’s Apps Contest Jumpstart Its New Advertising Strategy?
BusinessWeek
0 Summit, “Advertising on the Web is less about hitting someone with a message and more allowing a two-way or a multi-way dialogue. ”That’s what they’re hoping, but while Zuckerberg’s company is grossing several hundred million dollars this year, it’s clearly.