The News Review:
- Alcohol advertising ban canvassed by Anna Bligh
- Palin pitches Alaskan tourism in advertising mailer
- Activity-Based Measurement Key to Driving Advertising and …
- BETA Records Site Gives Its Users the Ability to Earn Advertising …
Alcohol advertising ban canvassed by Anna Bligh
NEWS.com.au, Australia
1 per cent of similarly aged males. Ms Bligh yesterday said: "With increasing concerns about alcohol-fuelled violence and related problems, I expect this discussion will gain momentum. "Dr Young said the pressure from the medical community for advertising bans was so "overwhelming" that government policy would follow. She said education programs were not enough to combat risky drinking.
Palin pitches Alaskan tourism in advertising mailer
Chicago Tribune, United States
“This year we did our printing of 3 million of these this summer, before Gov. Palin was picked” to be.
Activity-Based Measurement Key to Driving Advertising and …
MarketWatch
More than two thirds of respondents surveyed at Ad:Tech New York last week said that effective measurability of an online campaign’s performance relative to its cost was the most important factor driving advertising and marketing dollars online, outstripping demand for detailed customer data and significant customer engagement, respectively. Looking at alternative marketing channels, nearly seven out of 10 respondents (68 percent) believe social networking is in the strongest position to expand and deliver on that promise over the next two years, compared with one quarter who said branded entertainment and experiential marketing will grow the most. Some 62 percent of participants in the survey cited mobile as the platform that will grow the most in the next two years relative to others, with 15 percent each citing online advertising networks and display advertising, respectively, as the areas which will grow fastest. Only eight percent expected search marketing to outpace other areas when it comes to growth. “Mobile marketing platforms and social networks are poised to offer a greater level of user activity measurement and application of the accompanying data to enable contextual advertising around consumers’ points of passion,” said Robert B.
Related from Marketingmonster: Activity-Based Measurement Key to Driving Advertising and …
BETA Records Site Gives Its Users the Ability to Earn Advertising …
MarketWatch
Immediately, an alert is sent via email and
internal messaging. Once the request is accepted, the ad unit is locked into
place and goes live, paying out ad revenue in real time within hours to the
host. “DAAN is an incredible feature for us and we are excited to launch, test
and license this new technology as a complete system for peer-to-peer
advertising,” said Rock Mutchler, CEO. “BETA’s backbone eWallet system
protects both the publisher of the ad unit and the advertiser by making
payments in real time against their available ‘BETA bucks,’ allowing users to
place a cap on their spend — once the money is gone the current ad dissolves
and the next in the queue appears automatically. ”
After local testing is complete on BETARecords. com, DAAN should be
available for 3rd party licensing in early 2009. *(LOGO 72dpi: Send2Press.