The News Review:
- Linktone Terminates Exclusive Advertising Partnership With Tianjin …
- IBM Study Shows Consumers Will Accept New Forms of Advertising If …
- BigBand Integrates With Widevine to Protect Ad Content
- Sabra Appoints New Advertising Agency
- Jeatz.com launches a truly unique website offering free internet …
- Claire Beale on Advertising: A budget Christmas? Call in the ‘Hamster’
- ON ADVERTISING No ‘bounce’ from Beijing for advertising
Linktone Terminates Exclusive Advertising Partnership With Tianjin …
MarketWatch
(“Lang Yi”), has terminated its
exclusive advertising partnership with Tianjin Satellite Television (“TJSTV”)
and will cease to serve as TJSTV’s advertising agent effective immediately. Lang Yi entered into the exclusive advertising agent agreement with TJSTV in
November 2007. Linktone is determining the extent of any impairment charge
that will be recorded on its financial statements as a result of this decision. About Linktone Ltd. is one of the leading providers of wireless interactive
entertainment services to consumers in China.
IBM Study Shows Consumers Will Accept New Forms of Advertising If …
MarketWatch
– also shows
that people are willing to get personal with advertisers by sharing
information about themselves if it results in targeted incentives that
match their lifestyle. This presents companies with significant
advertising revenue opportunities among today’s informed and
empowered consumers. “I Want My Ad-Supported Digital Content and Interactive Tools”
Last year’s study showed the decline of TV as the primary media
device. This year’s study found large scale adoption and usage of
digital content services accessed via the PC and mobile phone, with
ad-supported models (versus consumer-paid) preferred almost three to
one by respondents globally. Adoption for most categories of digital
content services doubled from last year, with services such as social
networking now at 60 percent penetration and Internet data plans for
mobile devices at over 40 percent for respondents globally. While
digital content services adoption is widespread, interactivity
through features such as user ratings tools and video uploads is
primarily concentrated among the more digital savvy consumers.
BigBand Integrates With Widevine to Protect Ad Content
MarketWatch
Inserting
ads directly into encrypted video streams gives service providers an
operationally efficient approach to ad targeting, while keeping
programming content secure. BigBand’s MSP2000 is built to eliminate the expense and operational
complexity involved in de-encrypting and re-encrypting content for ad
insertion by enabling ad insertion into encrypted streams. This has
the added benefit of supporting scalable network-based ad insertion
without requiring changes to the set top boxes (STBs), or other
consumer premises equipment.
Sabra Appoints New Advertising Agency
PR Web (press release), WA
com, the leading manufacturer of refrigerated Mediterranean dips and spreads, has announced that StrawberryFrog will be the company's new advertising agency of record. "We're happy to appoint StrawberryFrog as our new advertising and communications agency. We selected StrawberryFrog as our partner for their exceptional insight, creative excellence and proven track record of delivering effective and innovative advertising," said Rodrigo Troni, Sabra's Chief Marketing Officer.
Jeatz.com launches a truly unique website offering free internet …
1888 Press Release (press release), TX
com launches a truly unique website offering free internet advertising to the restaurant industry – Both restaurants and ‘foodies’ save with Jeatz, Jeatz. com is an exciting new web site which provides a uniquely affordable advertising channel to restaurants nation wide. Jeatz is committed to providing instant advertising of restaurant deals, dining and drink discounts and ‘kids eat free’ specials to ‘foodies’ and diners everywhere. The founders of Jeatz. com have created a unique solution for restaurants to combat the challenging economy.
Related from Weightlossmonster: Internet Site Launches New Trimfizz Effervescent Weight Loss …
Claire Beale on Advertising: A budget Christmas? Call in the ‘Hamster’
Independent, UK
Still, some brands make as much as a third of their annual revenue in the run-up to Christmas, so, downturn or not, they can’t afford to give up. Though ad production budgets may have been trimmed, media budgets are holding up and ads are getting as much exposure as possible. The good news here is that value is certainly on offer from the purveyors of advertising spots and space: Television advertising is at its cheapest for years. Ah, finally, some good news then. Best in show: Barclaycard (BBH)Now, really, we shouldn’t be thinking about pumping up our credit card debts this Christmas, should we? But oh, the new campaign from Barclaycard is such fun in the midst of all the doom and gloom. Bartle Bogle Hegarty has come up with a gloriously feel-good idea for the brand, beautifully cast and guaranteed to make you smile every time you see it. It features a bloke sliding round the sunny city on a giant water flume, paying for things on his Barclaycard as he goes.
ON ADVERTISING No ‘bounce’ from Beijing for advertising
International Herald Tribune, France
“That spike didn't materialize. ” Sorrell said the shortfall in what WPP had been billing as the Beijing bounce was global, despite strong television ratings for the Games in vital markets like the United States. But the biggest disappointment may have been in China itself. There, ad spending had been racing ahead at an annual rate of 19 percent during the first seven months of the year, according to Nielsen, the research firm.