The News Review:
- Examine the World Advertising Industry Market Brief
- Pandora Adds to Midwest Advertising Sales Team With Two More Hires
- Telcordia Tackles Content Delivery, Advertising, Personalization …
- Travel Channel Media Launches FlightDeck(TM) — An Innovative …
- UPDATE 1-PepsiCo shifts advertising work for key brands
- CBS, Viacom downgraded on ‘weakening’ advertising market – MarketWatch
- Linktone Terminates Exclusive Advertising Partnership With Tianjin …
Examine the World Advertising Industry Market Brief
MarketWatch
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The global outlook series on the Advertising Industry provides a
collection of statistical anecdotes, market briefs, and concise
summaries of research findings. The discussion on
global market overview is tagged with short commentaries, and outlook,
which offer unbiased opinions on the industry’s future performance. The
report also provides a recapitulation of recent mergers, acquisitions,
and other noteworthy strategic corporate developments. The reader stands
to gain a macro level understanding of the scenario prevalent in
regional markets.
Pandora Adds to Midwest Advertising Sales Team With Two More Hires
MarketWatch
com), the premier provider of
personalized radio service online, announced today the hire of Robert
Thiel as sales manager and Katy Manatt as program manager for the
Midwest region. Previously Thiel was a senior account executive with
Gorilla Nation Media, an online advertising representative firm, and
Manatt was an account executive and senior research analyst with
Dynamic Logic, a division of Millward Brown. “As we continue to shore up the talent of our Midwest ad sales team,
we’re fortunate to attract professionals like Robert and Katy, whose
respective backgrounds and experience add to the knowledge base of the
Chicago office,” said Cheryl Lucanegro, vice president of advertising
sales for Pandora. “Our goal is to create a collaborative environment
that leverages the experience of every team member. ”
Prior to Gorilla Nation Media where he grew revenue 59%
year-over-year, Thiel was a sales associate with AOL Media Networks
where he worked with major national brands such as Kellogg’s, E*Trade
and Nintendo. Before joining Dynamic Logic, Manatt was a research
analyst for Arkansas Tech University Behavioral Sciences division.
Telcordia Tackles Content Delivery, Advertising, Personalization …
MarketWatch
17, 2008
PISCATAWAY, NJ, Nov 17, 2008 (MARKET WIRE via COMTEX) –
Communications service providers (CSPs) struggling with finding ways
to generate new revenue and provide a quality experience will not
want to miss what Telcordia has to say at Management World 2008,
which will be held in Orlando, FL, November 18-20, 2008. Telcordia
experts will delve into the hottest topics in the industry including
delivering personalized content, exploring new content and
advertising models and assuring a superior customer experience. Several Telcordia experts will present during the 3-day event. Among
the Telcordia speakers are Bill Stanley, Director of Strategic
Business Development, Operations Solutions, who will present “Assuring
The Customer Experience: Does Your Network Extend Beyond Your
Grasp?,” and Grant Lenahan, Vice President & Strategist, Service
Delivery Solutions, who will present “Thinking Out of the Network:
Security, Controls & Convenience as the Key to a Thriving E-Commerce
& Mobile marketing Eco-System,” and in a separate session, “Realizing
Service Marketplaces through SDF, Syndication and B2B Agreements. ”
Telcordia also supplies the Team Leadership for the E-commerce and
Advertising track in Content Encounter 3, an interactive
demonstration that showcases the future of converged communications,
information and entertainment services. Championed by AT&T, Swisscom
and Verizon, Content Encounter 3 gives CSPs insight into how to
monetize these services, including charging advertisers and allowing
subscribers to receive sponsored services, while respecting their
choice and privacy.
Travel Channel Media Launches FlightDeck(TM) — An Innovative …
MarketWatch
, the parent company of Cox
Communications, Inc. , which wholly owns Travel Channel Media (TCM). Upon
launching FlightDeck(TM) in early Q1 of 2009, the network will also leverage
Travel Channel Media’s existing advertising sales agreement with Discovery
Communications. This arrangement creates new opportunities for TCM, working
with Discovery Communications’ digital ad sales division, to build robust
partnerships with advertisers in the travel category, and expands total
inventory in the desirable travel vertical. “The launch of FlightDeck(TM) provides Travel Channel yet another platform
to leverage our entertaining and informative content with new business
partners and audiences — all while increasing our digital revenue and those
of our partners,” said Travel Channel Media president and general manager,
Patrick Younge. “Home&Abroad is a recognized leader in the marketplace. Their tools, functionality, and distribution, combined with our vast library
of content, offer unlimited potential for building new strategic partners
while maximizing opportunities with existing ones.
UPDATE 1-PepsiCo shifts advertising work for key brands
Reuters
N: Quote, Profile, Research, Stock Buzz) has moved the high-profile advertising duties for Pepsi and Diet Pepsi to TBWA\Chiat\Day, an agency owned by Omnicom Group (OMC. N: Quote, Profile,.
CBS, Viacom downgraded on ‘weakening’ advertising market – MarketWatch
MarketWatch
Pyykkonen pointed out that CBS has more exposure to the deteriorating ad market than most of its peers, with a wide array of television, radio and outdoor display units. Although the CBS television network has experienced strong ratings this season, Pyykkonen told clients that ad rates and sales “will face negative headwinds through the rest of this year and for at least the balance of 2009. ”
At Viacom, the analyst expects such cable channels as MTV, VH1 and Nickelodeon to “face a challenging advertising market for the foreseeable future. ”
Pyykkonen does not expect to see ad rates increase in the fourth quarter or during 2009 at Viacom’s cable channels. On a brighter note, Pyykkonen does anticipate a strong fourth quarter at Paramount Pictures, both at the box office and in home entertainment, fueled by “Madagascar: Escape 2 Africa” and the DVD releases of “Indiana Jones and the Kingdom of the Crystal Skull” and “Kung Fu Panda.
Related from Affiliaterevenuemonster: Ahead of the Bell: analysts see Viacom pros, cons
Linktone Terminates Exclusive Advertising Partnership With Tianjin …
MarketWatch
(“Lang Yi”), has terminated its
exclusive advertising partnership with Tianjin Satellite Television (“TJSTV”)
and will cease to serve as TJSTV’s advertising agent effective immediately. Lang Yi entered into the exclusive advertising agent agreement with TJSTV in
November 2007. Linktone is determining the extent of any impairment charge
that will be recorded on its financial statements as a result of this decision. About Linktone Ltd. is one of the leading providers of wireless interactive
entertainment services to consumers in China.