The News Review:
- THQ and Microsoft unit in advertising pact
- Advertising: An Emergent Stream of Revenues for the Mobile Industry
- Research and Markets: This Profile of Business Media China is Now …
- imeem Launches Mobile Advertising Platform, Giving Advertisers a …
- Research and Markets: This Mobile Content and Advertising …
- China Mass Media Announces Third Quarter 2008 Unaudited Financial …
- adidas Originals 2009 Advertising Campaign Celebrates ’60 Years of …
THQ and Microsoft unit in advertising pact
CNNMoney.com
and the advertising network Massive Inc. said Monday that they will expand their relationship to put ads in THQ’s upcoming computer and Xbox 360 games. The companies, which have signed previous ad deals in the past, said Massive, a unit of Microsoft Corp. , will be the exclusive provider of in-game advertising for several of THQ’s games for PCs and the Xbox 360, including the “Saints Row” series.
Advertising: An Emergent Stream of Revenues for the Mobile Industry
MarketWatch
The European mobile industry has
extensively explored the use of advertising recently as a sustainable business
model for mobile content, mobile messaging and other services. Despite being
in the initial stage, these models have galvanised the industry. The level of
confidence of the mobile communications and advertising industries in the
potential of mobile advertising is very high.
Research and Markets: This Profile of Business Media China is Now …
MarketWatch
Company background
This is an updated edition of the original report which was published in
August 2007. Based in Stuttgart, Germany, Business Media China (BMC) is focused on
organising exhibitions and managing an outdoor advertising network in
China. With a staff of 300 who are mostly based in China, BMC operates
offices in Beijing, Shanghai, Guangzhou and Shenzhen. The company was
founded by the key shareholder, Mesago Holding GmbH in July 2004. Mesago
is owned by Business Media China founder, Klaus M.
imeem Launches Mobile Advertising Platform, Giving Advertisers a …
MarketWatch
24, 2008
SAN FRANCISCO, Nov 24, 2008 (BUSINESS WIRE) –
imeem, the leading social music service, today announced the launch of a
mobile advertising platform that offers brands new opportunities to
connect with mobile consumers through imeem for Android, imeem’s popular
social music application for the Android mobile platform. Kia Motors America (KMA) is the first brand advertiser to leverage
imeem’s new platform, using it to promote the Kia Soul, an all-new
compact SUV launching next spring in the U. As part of a cross-platform advertising campaign, Kia Soul will have a
branded display presence across the imeem for Android user interface, as
well as a featured Kia Soul-branded Internet radio station on the
application. In addition to its mobile advertising program, Kia Motors
will have a presence on the imeem.
Research and Markets: This Mobile Content and Advertising …
MarketWatch
researchandmarkets. 1, Issue 11, Edition 11″ report to their offering. Comes with Success? Nokia’s Bid to Lead in the Mobile Music Sector
In September 2008, Nokia unveiled its “Comes With Music” (CWM) products
and services. This offering — the first of its kind — combines a
12-month unlimited music download subscription, compatible devices (5800
XpressMusic, N95 8GB) featuring an embedded music player and enhanced
user access to music files, a dedicated application to transfer music
from PC to mobile phone, and unlimited access to the music catalogue of
four of the leading record labels (Universal Music Group, Sony BMG
Entertainment, Warner Music and EMI) as well as independent labels. The
Comes With Music scheme was launched in the UK in September and will be
introduced in European and Asian markets in early 2009.
China Mass Media Announces Third Quarter 2008 Unaudited Financial …
MarketWatch
Shengcheng Wang, Chairman and Chief Executive Officer of China Mass
Media, commented, “The third quarter of 2008 was an exciting period for
our company. We listed on the NYSE Arca during an extremely difficult
market situation and became the first television advertising company in
China to list in the United States. During the quarter, China Central Television (CCTV) devoted substantial
media resources to the Olympic Games in Beijing. More than ten channels
were involved in the live daily broadcasts and replays of most Olympic
events. According estimates from CSM Media Research Co.
adidas Originals 2009 Advertising Campaign Celebrates ’60 Years of …
MarketWatch
The creative will come to life in a complete
through-the-line offering including two television spots, cinema, digital,
retail, activation events and a print campaign shot by RJ Shaughnessy. Montreal-based agency Sid Lee created and produced the global campaign. Sid Lee was hired as the global advertising agency for adidas Originals at the
start of 2008 after working on various communication and retail projects for
the brand over the last few years. The campaign launches in the US on November 25, 2008 and in the rest of
the world in January 2009. It is a year-long campaign with various elements
launching throughout 2009. SOURCE adidas Originals
Copyright (C) 2008 PR Newswire. All rights reserved.
Related from Asportforumblog: Adidas set to open Sports Performance Store in Houston