The News Review:
- TechBits package
- Corrective: Super Bowl-Advertising
- Black Friday: Retailers Advertising More Than Ever
- Googleopoly darkens future of innovation
- Synutra Leads its Industry in 2009 CCTV Primetime Advertising Auction
- NBC in talks for remaining Super Bowl ads
- Man arrested in alleged advertising scam
TechBits package
ITworld.comnbsp;MAnbsp;
National Advertising Division Council of Better Business Bureaus made the recommendation Tuesday after it examined the ads because of a challenge by Verizon competitor Cablevision Systems Corp. Claims in question included statements about the service’s speed picture quality and color and the testimony that FiOS is “so much more bright. ” The brightness of a TV picture depends on the settings of the TV not on the signal. Verizon has already stopped using some of the claims in question including one that quoted technology Web site CNet. While the site did use the phrase “a near flawless TV experience” in a story about FiOS it was in a news article not a review and pointed out that it was important for Verizon to provide such an experience.
Corrective: Super Bowl-Advertising
Forbesnbsp;NYnbsp;
25 story on Super Bowl advertisers The Associated Press imprecisely quoted NBC Sports’ Brian Walker on companies expressing their advertising goals. Walker’s full quote: “We’re hearing from a lot of companies that this is a time to show strength and confidence in their brands in a challenging economy. ” The story omitted “that” from the quote. The story also should have said that only some Super Bowl spots sell for about $3 million each not that all those sold so far went for that amount.
Black Friday: Retailers Advertising More Than Ever
CBS2 Chicagonbsp;ILnbsp;
com – Black Friday: Retailers Advertising More Than Ever. It’s part of the overall strategy to get you in the stores. Will it work? CBS 2′s Dorothy Tucker takes a look. All Rights Reserved.
Googleopoly darkens future of innovation
Atlanta Journal Constitutionnbsp; USAnbsp;
What#8217;s at stake is whether the Internet will be a competitive marketplace or a Google monopoly. The Googleopoly now has the market power to pick Internet winners and losers and determine which Web sites get paid how much no matter how large or small. Google is the Internet#8217;s monolithic tollbooth able to squeeze both buyers and sellers of advertising while punishing media already struggling to survive a shrinking Internet advertising market. No one can deny the revolutionary contributions Google has made to the Internet since its origins in a Stanford dorm room 10 years ago. Yet like any business that grows too big and powerful Google has become full of itself arguing that what#8217;s good for Google is good for America. However consumer groups and advertiser customers overwhelmingly disagree. Opposition to the Google-Yahoo deal was strong: The Center for Digital Democracy and US Public Interest Research Group opposed the Google-Yahoo ad partnership.
Synutra Leads its Industry in 2009 CCTV Primetime Advertising Auction
MarketWatchnbsp;
The Company was awarded advertising slots approximately equivalent
to a gross tender of RMB 223. 4 million (USD $32. 85 million) a 40% increase
over its television advertising spending of RMB 158. 0 million (USD $23. 23
million) in the previous year.
Related from Auctionsmonster: Synutra Leads its Industry in 2009 CCTV Primetime Advertising Auction
NBC in talks for remaining Super Bowl ads
The Associated Pressnbsp;
The ad will be televised during the 2009 Super Bowl. Super Bowl regulars like FedEx Corp. com and General Motors Corp.
Man arrested in alleged advertising scam
Jacksonville Journal Couriernbsp;ILnbsp;
Hassinger accused of selling spots on place mats but not delivering. November 26 2008 – 3:55 PM. Between July and August Jeffrey L. Hassinger allegedly solicited local business reportedly telling them he would place ads for their stores on place mats that would be used in area restaurants. ldquo;He allegedly solicited businesses and never came through with the productrdquo; said Jacksonville Police Departmentrsquo;s Public Information Officer Lt.