The News Review:
- Henry V. Rieger Sr. advertising executive
- Flint Generals begin advertising campaign
- Online advertising expected to boom: Marketing expert
- Word of mouth influences shoppers
Henry V. Rieger Sr. advertising executive
Baltimore Sun United States
a retired Baltimore advertising executive and former Catonsville resident died Nov. 21 of complications from a stroke at Salisbury Rehabilitation and Nursing Home on the Eastern Shore.
Flint Generals begin advertising campaign
MLive.com MI
open(urlwinnameoptions) newwin. FLINT Michigan — The Flint Generals kicked off their advertising campaign Thursday with a half-page ad in everybody’s favorite newspaper The Flint Journal.
Online advertising expected to boom: Marketing expert
Jakarta Post Indonesia
php”); }); Be a member & get the benefits! Register or login. “Currently the share enjoyed by the online media is still quite small” Virtual Consulting’s CEO Nukman Luthfie said during the “New Media: The End of the Conventional Media?” seminar held in Sanur. In 2008 the country’s online media received just Rp 80 billion (US$6. 7 million) of the country’s total advertising expenditure of Rp 42 trillion. “The situation will change in the next few years as the online media will acquire a bigger share of advertising budgets” he said.
Related from Marketingmonster: Activity-Based Measurement Key to Driving Advertising and …
Word of mouth influences shoppers
Daytona Beach News-Journal FL
That is the finding of a recent survey by the Retail Advertising and Marketing Association released earlier this month. The survey found that more than 44 percent of consumers rely on the opinion and reaction of others when it comes to making electronics purchases and nearly 35 percent say what they hear by word of mouth is most important when it comes to shopping for apparel. In what may be good news for the newspaper industry almost 23 percent of those surveyed said newspaper ads are more influential in their buying decisions this year up from 20 percent in 2007. All of this means retailers will have to make sure they get the word out about their products and services if they expect consumers to spend money. “Retailers offering great deals will use many channels this holiday season to make sure their customers aren’t left in the dark” said Mike Gatti executive director at the advertising and marketing group in a news release.