The News Review:
- Not all in downturn is bad for small businesses
- Outlook dims for Internet advertising
- SCORE: Understand the lure and limits of advertising
- Flint Generals begin advertising campaign
- Internet Advertising Competition 2009
- Henry V. Rieger Sr. advertising executive
Not all in downturn is bad for small businesses
Houston Chronicle United States
html An economic downturn while fraught with pain and problems for so many small businesses can also have some upsides for companies. Some are to be expected — a tough economy motivates businesses to find new ways to work more efficiently — while others are serendipitous coming in the form of opportunities for expansion. The retail industry’s struggles have helped boost business for Inwindow Outdoor a New York-based company that installs advertising displays in vacant retail locations. Over the past few months the number of stores that have closed and created advertising space has increased particularly in New York and California. “We’ve sort of been bracing for a downturn in our business but we’ve been surprisingly very busy” CEO Steve Birnhak said. “The past month has been our best month ever. ”Birnhak said the company has had no shortage of advertisers and while some landlords initially might be resistant to the idea of turning their vacant storefronts into advertising space they come to appreciate the chance to keep their revenue stream intact.
Related from Marketingmonster: Marketing Webinar to Help Businesses in a Downturn Economy – 42 …
Outlook dims for Internet advertising
Fort Worth Star Telegram TX
A marketing research firm is reducing its Internet advertising outlook for the next four years. advertisers will spend $25.
SCORE: Understand the lure and limits of advertising
Kankakee Daily Journal IL
But don’t assume that creating and placing an ad will immediately translate into more sales. Successful advertising requires a lot of research into the various options available — print broadcast Web direct mail etc. — and whether their potential results are worth the investment. In other words people may see your ad but will they respond to it? And are they the audience you want to reach in the first place?Before you spend your hard-earned money on advertising you’ll want to understand what to realistically expect from them.
Flint Generals begin advertising campaign
MLive.com MI
open(urlwinnameoptions) newwin. FLINT Michigan — The Flint Generals kicked off their advertising campaign Thursday with a half-page ad in everybody’s favorite newspaper The Flint Journal.
Internet Advertising Competition 2009
Dexigner
The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies corporate marketing departments etc. ) involved in the process of developing Internet advertising. Awards will be presented within each of the industry categories and advertising formats such as online ad (including banner pop-up or interstitial) rich media online ad email message online newsletter campaign Website and integrated ad campaign and ads the client did not choose.
Henry V. Rieger Sr. advertising executive
Baltimore Sun United States
a retired Baltimore advertising executive and former Catonsville resident died Nov. 21 of complications from a stroke at Salisbury Rehabilitation and Nursing Home on the Eastern Shore.