The News Review:
- AORN Works Selects 90octane for Strategic Pay-Per-Click …
- Healthline Networks Selected as the Exclusive Search and …
- Panasonic ‘Links’ with Quattro Wireless for Mobile Venture
- A Generation of Local TV Anchors Is Signing Off
- Titan Worldwide Shores Up Philadelphia and Southern New Jersey …
- Facebook Aims to Extend Its Reach Across the Web
AORN Works Selects 90octane for Strategic Pay-Per-Click …
MarketWatch
About 90octane 90octane is a conversion-driven marketing agency. A pioneer in response-based online tactics such as search engine marketing online advertising andmicrosite design the firm integrates these with more traditional channels todeliver custom optimized programs. 90octane helps business-to-businesscompanies generate and nurture high-quality sales leads internationalnonprofits attract new donors and top consumer brands enter new markets andincrease sales. For more information visit.
Healthline Networks Selected as the Exclusive Search and …
CNNMoney.com
com features easy-to-understandoriginal content built upon OptumHealth’s clinical expertise in serving 60million Americans as well as licensed content from renowned medicalpublishers. The Healthline Media Network will represent myOptumHealth. com in alladvertising transactions including display ads custom media solutions andnetwork packages. Launched in June 2008 the Healthline Media Network ispowered by HealthSTAT(TM) a unique ad targeting platform that placescontextually relevant health and pharmaceutical advertisements across anetwork of blue-chip publisher partners. Within weeks of launch theHealthline Media Network became a top comScore property and now countsmore than 30 million unique visitors across 18 health properties. “Healthline has become the industry standard for building quality consumerhealth search and advertising solutions” said West Shell chairman & CEOof Healthline Networks.
Related from Sales-monster: Viper Networks Announces Sales and Marketing Agreement with Green Key
Panasonic ‘Links’ with Quattro Wireless for Mobile Venture
MarketWatch
com) North America’s best performing mobile ad network announced a strategic and exclusive partnership with Panasonic to catapult its home-based Link-To-Cell product over mobile devices for their holiday campaign. The campaign with both publishing services and advertising sales and operations handled by Quattro is to promote the new Bluetooth-enabled device. Leading Panasonic into its first mobile opportunity the consumer electronics company engaged Quattro Wireless to position and market this product over the mobile space as an important component in their online advertising campaign strategy. Panasonic is putting a portion of its Link-to-Cell advertising budget towards mobile marketing realizing that consumers will be relying heavily on their mobile devices this holiday season while they are comparison shopping on the go. Panasonic will allow consumers to link directly from their Quattro-built brand destination into mobile commerce powered by Amazon.
A Generation of Local TV Anchors Is Signing Off
New York Times United States
Bjorkman a 36-year television veteran who will be paid through the end of his contract period said “I don’t think we’re going to see the anchor people grow old with the audience anymore. ”Across the country longtime local TV anchors are a dying breed. Facing an economic slump and a severe advertising downturn many stations have cut costs drastically in the last year and veteran anchors with their expensive contracts seem to be shouldering a disproportionate share of the cutbacks. When station managers are forced to make cuts hefty anchor salaries are a tempting target. In Chicago the 23-year anchor Diann Burns was laid off from WBBM. In Boston the renowned sports anchor Bob Lobel was let go by WBZ. In Houston the 26-year veteran Carolyn Campbell was dismissed from KHOU.
Titan Worldwide Shores Up Philadelphia and Southern New Jersey …
MarketWatch
PATCO has 13 stations within the Greater Philadelphia Designated Market Area (DMA) that service more than 38000 weekday riders of its rail service. Titan already manages the out-of-home advertising program of the Southeastern Pennsylvania Transportation Authority (SEPTA) giving Titan dominance in the Greater Philadelphia Market. The five-year contract beginning November 1 2008 was awarded through an RFP process. With this addition Titan the leader in Transit Advertising in the United States will offer various media forms including alternative brand cars seat-back displays station dominations platform posters banners and trestles.
Facebook Aims to Extend Its Reach Across the Web
New York Times United States
” Facebook Connect as the company’s new feature is called allows its members to log onto other Web sites using their Facebook identification and see their friends’ activities on those sites. Like Beacon the controversial advertising program that Facebook introduced and then withdrew last year after it raised a hullabaloo over privacy Connect also gives members the opportunity to broadcast their actions on those sites to their friends on Facebook. In the next few weeks a number of prominent Web sites will weave this service into their pages including those of the Discovery Channel and The San Francisco Chronicle the social news site Digg the genealogy network Geni and the online video hub Hulu. Facebook Connect is representative of some surprising new thinking in Silicon Valley. Instead of trying to hoard information about their users the Internet giants have all announced plans to share at least some of that data so people do not have to enter the same identifying information again and again on different sites. Supporters of this idea say such programs will help with the emergence of a new “social Web” because chatter among friends will infiltrate even sites that have been entirely unsociable thus far.