The News Review:
- GoTV Networks Licenses Thin Multimedia’s Innovative Banner and …
- Ripe Digital Expands Online Advertising & Announces Online Sales Hires
- Google Gears Down for Tougher Times
- Gumiyo Releases Mobile Ready Platform for Advertising
- An advertisement for fighting LA’s excess of billboards
- Interactive Advertising Veteran Jeff Montgomery Joins 1020 …
GoTV Networks Licenses Thin Multimedia’s Innovative Banner and …
MarketWatch
(TMI) a leading developer and provider of mobile multimedia and advertising solutions has licensed its banner and video advertising ASP solution to GoTV Networks Inc. (“GoTV”) the first and largest mobile media network in the US. With this license GoTV will integrate banner and video advertising solutions directly into its content offerings and deliver the best of quality mobile advertising solutions for select major carriers in the US and internationally. In particular TMI’s banner advertisement solution will enable dynamically display without compromising the quality of the content provided to mobile users while enabling easy interaction with advertiser messages. Furthermore TMI’s pre-roll and post-roll video advertising solutions will be provided seamlessly without buffering before and after content segments are played thereby enabling mobile users to view the selected content with minimal latency or waiting-time. “We are delighted that GoTV has chosen our best of class ad-funded mobile video streaming solutions with pre mid post-roll banner overlaying advertising solutions” said Chuck Yoo CEO of TMI. “GoTV is the premier mobile media network and offers outstanding mobile content for its subscribers world-wide.
Ripe Digital Expands Online Advertising & Announces Online Sales Hires
MarketWatch
Jodar will help implement Ripe’s strategy to provide not only in-video and display ad formats but to innovate online sales and marketing programs that leverage the targeting power and measurability of online media. Both Jodar and Reed come to Ripe Digital from the website Heavy. com where they represented major accounts including AT&T Footlocker Heineken Diageo Unilever Sony PlayStation Colgate Wrigleys and many more. “Advertisers want innovation and we’ve delivered solutions in video now we’re now going to deliver in display” said Ryan Magnussen CEO. “We build environments which advertisers can wrap their brands around and immerse themselves in Joey and Steve understand how to do that better than anyone and we’re very excited to have them on the team.
Related from Golf-monster: GolfLink.com Announces Strategic Advertising and Content …
Google Gears Down for Tougher Times
Wall Street Journal
Products such as Google Checkout a Web payment service and Google TV Ads which sells television advertising time haven’t generated significant revenue leaving online ads still accounting for 97% of revenue. Google’s share price has fallen to $275. 11 in trading Tuesday on the Nasdaq Stock Market less than half its record close of $741. 79 in November 2007.
Gumiyo Releases Mobile Ready Platform for Advertising
Editor & Publisher
The platform also can mobilize a classified ad section by delivering matched listings to on-the-go consumers and creates additional opportunities to engage those consumers beyond the printed page. Several large metropolitan and small-town newspapers are successfully deploying the platform for the retail automotive and real estate markets as well as for retail advertisers and employment listings according to Gumiyo. “Newspapers recognize the consumers’ shift to a mobile lifestyle and have begun adopting mobile technology to retain and recover advertising dollars” Gumiyo Marketing Vice President Rich Abronson said in a statement. E&P Staff (. com) SAVE | EMAIL | PRINT | MOST POPULAR |.
An advertisement for fighting LA’s excess of billboards
Los Angeles Times CA
” Hathaway has eyeballs all over Los Angeles an army of ticked off citizens doing a job city officials have failed to do. When members of his volunteer crew spot standard billboards going digital or signs that look out of compliance with city code they call Hathaway to report them. A volunteer muckraker himself Hathaway plows through haphazard ill-kept records at City Hall studies the vast library of advertising industry lawsuits in Los Angeles and reports his findings at. banbillboardblight. banbillboardblight.
Interactive Advertising Veteran Jeff Montgomery Joins 1020 …
MarketWatch
2 2008 SAN FRANCISCO Dec 02 2008 (BUSINESS WIRE) –1020 Placecast the interactive media company delivering highly effective audience targeting with its place-based advertising solution added another seasoned advertising veteran to its team with today’s announcement that Jeff Montgomery has joined as the company’s Chief Revenue Officer. Jeff will be responsible for the development and execution of sales and operations strategy for Placecast as well as delivering cross-platform digital marketing campaigns and world-class client service. Jeff joins the Placecast team after holding several prominent positions in the interactive advertising industry. He previously founded Sponsormetrix a digital measurement and activation solution serving the event marketing industry. Prior to that endeavor he was responsible for developing and managing the global sales organization at TribalFusion a division of Exponential Interactive. Over the past twelve years Jeff has directed sales and business development organizations at companies including DoubleClick and MyPoints. com and executed successful marketing initiatives for companies such as Sony Microsoft Verizon AT&T Bank of America REI and Intel.