The News Review:
- Hallmark Channel and Google to Form Strategic TV Advertising Agreement
- Massive Brings Advertising to Battle.net
- Flash Finally Launches on the iPhone via Advertising Units by …
Hallmark Channel and Google to Form Strategic TV Advertising Agreement
MarketWatch
Using the Google TV Ads platform advertisers starting in early 2009 will be able to access both networks’ national audiences and receive viewership data at an unprecedented scale. Google TV Ads advertisers – many of them new to the television medium – can then better understand what consumers are responding to and make real-time adjustments to their campaigns to maximize return-on-investment. “Partnering with Google is a milestone for Hallmark Channel’s continued advertising success” said Bill Abbott Executive Vice President Ad Sales Hallmark Channel. “The Google TV Ads platform will allow more advertisers to access the network’s acclaimed roster of family-friendly programming – entertainment that audiences cherish during the holidays. Google TV Ads offers greater accountability and relevancy in advertising. With Google’s innovative targeting tools and auction-based pricing system advertisers can find the right context and audience for their advertising message only pay for impressions delivered to their ads and receive digital reporting within 24 hours. Hallmark Channel and Hallmark Movie Channel join Google TV Ads’ growing list of inventory partners which also includes six networks from the NBC Universal family — Sci Fi Oxygen MSNBC CNBC Sleuth and Chiller — along with Bloomberg Television and 96 networks through DISH Network.
Massive Brings Advertising to Battle.net
Escapist Magazine NC
Since its launch in 1997 the only advertising ever seen on Blizzard’s online service for all things Diablo and Starcraft. net have been banner ads telling you to purchase its latest wares. All that is set to change as the World of Warcraft developer has struck a.
Flash Finally Launches on the iPhone via Advertising Units by …
MarketWatch
The largest ad-supported applications and games network has made marketing to the iPhone mobile audience turnkey for agencies digital media buyers and brands by supporting online ad servers like Google’s DoubleClick and Microsoft’s Atlas. “Greystripe’s rich media ads performed extremely well for us” said Michelle Mayorga Mobile Director at Rock the Vote a Greystripe advertiser. “Advertising in the iPhone with highly engaging ads was perfect for our mission to build the political power of young people because the iPhone reaches a highly targeted demographic. In an effort to make it easier for the online media buyer to purchase mobile Greystripe has brought creative power to the iPhone with Flash creation tools. Each of Greystripe’s new ad formats are focused on consumer engagement: — GS. Impact – offers all of the creative power of Flash on an iPhone allowing brands to extend any online advertising campaign directly into mobile — GS. Tailgate – offers the ability to create miniature advertiser-branded games in Flash and place them before during or after existing iPhone games Actions for all of Greystripe’s ad formats include branding click to YouTube iTunes maps App Store data call audio survey and canvas.
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